End of an era: the brand new day of marketing  

Now is not the time for over-selling. Consumers are understandably distracted, and with the news full of frightening stats, overt sales messages are unlikely to cut through and might even appear opportunistic. Beyond sales messages, well-intentioned communications letting consumers know “we’re here” also risk becoming white noise. Instead, it’s time for brands to show how they’re doing their bit.…read more at The Drum