What Mega Events Tell Us About the Power of Getting Together


As it gets harder to control marketing environments, the strategy of deploying events is becoming popular with brands and companies. The race is on to build up what I call “convening power.” Flexing those event-organizing muscles has become the new way to build loyalty and purpose as well as better control of a messaging ecosystem. Convening power and purpose are turning these gathering into movements that actually engage stakeholders.…read more at BizBash

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