Wait for Diwali Dhamak, Indian Bahubali will strike back: Micromax’s Rahul Sharma 


We have spent some thousands of crores on the DNA of brand Micromax. Everyone in India knows what Micromax is. We are not a sprinter. We are marathon runners. When rivals were burning money in luring consumers and on an advertising blitzkrieg, we consciously took a step back to understand what is going on in the market rather than simply follow the herd to gain momentum. We had the choice to burn money and end up burning the organization. We saw this happening with other companies like LeEco.. . . read more at Brand Equity

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Wait for Diwali Dhamak, Indian Bahubali will strike back: Micromax’s Rahul Sharma