Vivek Zhang, CMO, Vivo India on brand’s experiential marketing


After grabbing the title sponsorship of IPL in 2016 for two consecutive years Smartphone brand, Vivo, has now partnered with various youth-oriented TV shows across channels. Vivo as a brand has always engaged in experiential marketing from time to time which has created a positive recall and a better brand recognition amongst the targeted audience. In this interview, Vivek Zhang, CMO, Vivo India, shares his views on the brand’s approach and experiential marketing. …read more at Everything Experiential

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