Tuborg to focus on elevating its heritage and power of music


tuborg

Beer brand Tuborg to focus on the power of music in a new global campaign looking to connect with young adults, underlined by the ‘give pulse to the moment’ strapline. On the back of new artist partnerships, negotiated and managed by Fuse, the company will release new tracks and collaborations in key markets, engaging consumers through competitions, singles, music-led product packs and finally, live gigs. Brand’s bold new visual identity with the addition of blue tints on the logo has been designed by Turner Duckworth.…read more at The Drum

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Praneeta

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