Top 10 Innovative Brands 2018: #10 The Macallan


The single malt whiskey is pioneering the way liquor brands can connect with consumers through virtual and augmented reality and immersive theater and storytelling. The goal of many spirit companies is to gain new consumers through events, and in the past year, the Macallan has stood out among its industry competition by applying innovative technologies and creative storytelling techniques into its experiential marketing strategy.  The Scottish single malt whiskey brand has recently incorporated virtual reality, augmented reality, and immersive theater into its public events in an effort to connect with more consumers and inform them about new products and its distillery…read more at BizBash

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