To Boost Tourism, Sweden Listed Its Entire Country on Airbnb


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Sweden’s tourist board, Visit Sweden, has partnered with Airbnb to educate and interest travelers in their concept of “Allemansrätten,” or “everyman’s right” and to turn the entire country of Sweden into an Airbnb listing. This campaign is created by Swedish agency Forsman & Bodenfors which includes a video by “Åke” who offers a tour of the country, much as people put up video tours of their houses on Airbnb.…read more at Marketing Interactive

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To Boost Tourism, Sweden Listed Its Entire Country on Airbnb