This Company Came Up With a Score to Measure an Influencer’s Reach


 A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to measuring ROI or the effectiveness of a campaign, 63 percent said it was a challenge and 60 percent still used press coverage as a means to measure success

…read more at Adweek

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