The Do’s and Don’ts of Using Augmented Reality in Events


As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share of hurdles, especially when it comes to implementing it at events. To get the scoop on how to make the most of the technology, we asked brands with expertise in the space for some pointers. Here, their top tips for implementing an effective AR strategy…read more at Event Marketer

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