Winter is officially here for Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today,...
The Royal National Institute of Blind People (RNIB) is poised to run an experiential push during Glastonbury encouraging music lovers to make sure they book eye tests.
The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017. The modern sport embracing cutting edge drone tech, which is attracting sponsors and broadcasters at pace, launched...
This move by IDBI is strategic as they are to tap into the Sachin Tendulkar brand, which, coupled with the release of his latest biopic - 'Sachin: A Billion Dreams' would help to market the marathon.
Ping-Pong Fight Club and Tsingtao beer are encouraging B2B businesses across the UK to practice some ping-pong diplomacy in a unique team-building event set to begin in the major cities of London, Manchester, Liverpool, Leeds and Glasgow.
Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be swiped for entry to the city’s Tube network as well as offering a refreshing...
The marketing sector does many things well – one of those being celebrating its own achievements. And so The Drum hosted a panel session within the New York offices of Captify to offer readers the opportunity to ask questions and...
BBC Sport has created an immersive 360-degree video experience. The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United...
Indian sports has taken a great leap in the past decade, mostly because of improvement in infrastructure and technology. While it still has a lot of distance to cover, the good news is that India is headed in the right...
BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds of people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen.
Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.
DiGiorno conducted an experiment in which he recruited 24 “real people” to attend three different pizza parties and installed more than 40 cameras. According to DiGiorno,“partygoers were happiest” when the smell of pizza permeated the room, with joy...
Virgin founder Sir Richard Branson received The Drum Marketing Awards Lifetime Achievement Award at this year's ceremony. Sir Richard has spent over 4 decades pioneering marketing innovation in order to drive his business ventures of Virgin Atlantic, Virgin...
Guinness is to begin pulling virtual pints within the unlikely setting of Tesco stores nationwide as part of the Irish brewers latest ruse to introduce its latest line of beers to an unsuspecting populace; namely the West Indies Porter, Hop...
Returning to the city where he helped start Virgin America, since acquired by Alaska Airlines, Virgin founder Sir Richard Branson, Virgin Sport chief executive Mary Wittenberg and Asics Americas president and chief executive Gene McCarthy announced the launch of Virgin...
Delta Air Lines is taking to Facebook Live to acknowledge each and every one of its 80,000 employees by name in a 50+-hour broadcast that began May 17 at 9 ET.
Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience for its Cask Collection whiskies at the travel retail TFWA conference in Singapore. The VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available...
Internet viral trends integrated with marketing campaigns often make for a good strategy, especially when promoting India's own version of 'Superbowl' - the Indian Premiere league (IPL).
It is May the 4th again, a date synonymous with the Star Wars franchise on the merely coincidental fact it sounds like May the Force (be with you) – a cornerstone quote upon which the series is anchored upon.
The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world...
The 'fearless Girl' statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions...
It's the return and revival of one of India's favourite phone - Nokia 3310, now upgraded and updated. A report by Economic Times said that HMD Global is planning to launch the Nokia 3310 in India, along with other Android-powered...
The International Academy of Digital Arts & Sciences (IADAS) today announced the winners of the 21st Annual Webby Awards, with BBDO New York taking home the top honor of “Webby Agency of the Year.” The agency earned more Webby Awards...
Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration. Today, the love for a brand and the love of a couple brought the first-ever Spam...
Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee.
Victoria’s Secret, Sephora and Nike are leading the way in winning the affections of young consumers, according to a new study analysing the popularity of brands.
One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching...
Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations.
To celebrate the opening of the Brand Core Store Harajuku, Adidas Japan and TBWA\Hakuhodo created the Green Light Run Tokyo. It is the brand's first store focused on city running, that offered the opportunity to complete a full...
McDonald's is fielding job applications, or 'Snapplications', via Snapchat – letting users apply for a position in one of its branches by sending a 10-second video of themselves.
After a difficult day whittling down a strong lineup of entries the judging panel for The Drum Design Awards has revealed its finalists ahead of the awards ceremony where the UK’s finest design agencies will gather to hear who will...
Virgin Media is attempting to deepen its ties with football fans by subsidising the cost of away tickets to £20. The Twenty’s Plenty campaign will ensure that fans of every club in the Premier League will be reimbursed for away...
‘In space, no one can hear you blog’. That might have been a neat pastiche on the blogger breed back when they were nerdy, every PC had a tower the size of a garage and the word ‘influence’ was only...
Nissan Rogue, a leading partner of Disney’s Rogue One: A Star Wars Story, has unveiled an extensive virtual reality experience showcasing its exclusive vehicle in a battlefield scenario.
Fast food outlet Burger King is looking to tap into the world of gamers, and position itself as the restaurant of choice during those high endurance multiplayer sessions, by positioning the Burger Clan within Sony’s PlayStation 4 online community.
Jeep brand is celebrating "Jeep 4x4 Day" on April 4 with the “Jeep Hair, Don’t Care” Snapchat lens that lets fans see themselves behind the wheel of an open-air Jeep Wrangler. This is available to all Snapchat users...
If you’re familiar with the subtle vocabulary of modern professional football (sick as a psittaciforme, the referee’s a filthy onanist etc.) then you may have come across the term ‘worldy’.
To promote its latest movie "Ghost in the Shell" Paramount Pictures has released a VR experience based on the movie. The VR experience gives users a fly-on-the-wall experience of movie scenes including futuristic skylines and...
To ‘do’ Experience Design, you first need to understand why it’s different. The difference is that it focuses on the science behind design – studying human behavior and psychology. The focus isn’t merely based on visuals or functionality – it’s...
To promote loyalty scheme Marriott has teamed up with Snap to create content for its rewards scheme & introduced a 4 part original Snapchat series ‘Six Days, Seven Nights’. This series is shot using Snapchat Spectacles and will...
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