I woke up like this: the future of Experiential Marketing is the sleepover
You wake up, flawless Post up, flawless Ride round in it, flawless Flossin on that, flawless I woke up like this – Beyoncé: Flawless (2013)...
Source: The Drum
-
-
Yum Brands promotes Vipul Chawla to Pizza Hut International president
Yum Brands announced the promotion of Vipul Chawla to president of Pizza Hut International, stepping up from his post as managing director of Pizza Hut...
-
Sydney Opera House to project an ad for a horse race on its iconic sails
A controversial proposal to project a horse racing ad on the world famous sails of the Sydney Opera House has been approved by the NSW...
-
Banksy’s ‘self destructing painting’ the ‘PR stunt of the year’
The ‘self destructing’ painting by Banksy which shredded itself during an auction at Sotheby’s in London has been described as ‘the PR stunt of the...
-
The Walking Dead promotes season premier with OOH on the Hudson river
AMC’s The Walking Dead is promoting its season premier with a 72-feet digital media boat on the Hudson River.
-
DuPont reveals new brand identity as it transforms into an ‘innovation company’
For over 200 years, DuPont has been changing the science and chemistry landscape with its innovations. Now, the brand is looking to transform into the...
-
Dentsu acquires Branded, organisers of YouTube FanFest and All That Matters
Dentsu Aegis Network has boosted its live events capabilities after announcing that it has acquired Branded Ltd, organisers of YouTube FanFest global tour and All...
-
Havas India names Rana Barua as CEO
Havas India aims to bolster its growth strategy and leadership with the appointment of Rana Barua as CEO
-
Indian footwear brand Liberty ventures into lifestyle sector to attract millennials
Liberty has forayed into lifestyle retail with the launch of a new business venture, Liberty Lifestyle, to expand its portfolio and attract shoppers from small...
-
AR marketing is happening right now: three ways you can win over Gen Z
Augmented reality (AR) marketing is happening right now, and it’s being used by some of the world’s biggest brands.
-
Busch pushes people outdoors to find free beer and help plant trees with ‘Tree Roll’ campaign
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the...
-
Cricket rivals Venkatesh Prasad and Aamer Sohail reunite over a cup of Brooke Bond Red Label
Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers...
-
Mastercard appoints Mahendra Singh Dhoni as brand ambassador to push digital payments
Mastercard has joined forces with cricketer Mahendra Singh Dhoni (MSD) to raise awareness about digital payments through a ‘cash-to-digital’ campaign
-
The best brand activations of 2018 so far: Converse, Greggs, Google & Tesla
Discover the most exciting and engaging brand activation campaigns in 2018 so far.
-
Desperados submerges party in world’s deepest pool for multi-sensory stunt
Desperados has taken the party underwater in a new experiential effort for the ‘Release Your Inner Tequila’ campaign
-
USA Today creates AR experience exploring Chicago underbelly to promote The City podcast
USA Today has created an augmented reality experience to draw the public’s attention to its new podcast The City.
-
How to create video content your audience wants to see
Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to...
-
Fork Media and Ziff Davis join forces to launch Mashable India
Indian publishing company, Fork Media has joined forces with digital media company, Ziff Davis to operate Mashable India
-
Axe partners with Martin Garrix on branded music video for Axe Music launch
Unilever’s Axe has based its brand on attraction, and its latest foray into branded content finds the body spray brand partnering with a famous DJ...
-
Oreo jumps on trend for eyebrow art in ‘Some People’ll Do Anything For An Oreo’ drive
Mondelez cookie brand Oreo has released a series of influencer-led films proving that ‘Some People’ll Do Anything For An Oreo’. The campaign will halo around...
-
San Miguel charges £17 to take part in experiential marketing activity
Premium beer brand San Miguel this week ran an ‘experiment’ in a pop up space in London to allow consumers to find out if they...
-
DJ Khaled gives travelers major keys as Booking.com’s Experiences ambassador
Booking.com has enlisted DJ Khaled to help launch its mobile-based Booking Experiences product in the US
-
Odisha Tourism turns to crowdsourcing for its new logo to reposition its brand
Odisha Tourism has turned to crowdsourcing and is encouraging people to design its new logo which will make its brand recognizable globally
-
How brands are getting more value from Instagram Stories influencer content
The 24-hour lifespan of Instagram Stories has made managing and analysing the content a laborious process for marketers. A handful of companies have claimed to...
-
Hospitality sector welcomes AI voice services
Amazon Alexa, Google Home, and Siri from Apple have initiated a revolution in search, and it is a significant transformation within the marketing and customer...
