Airbnb and Vice Media will be partnering together to bring 'one-of-a-kind experiences' in South Africa, France, United States and Japan, to life through the Airbnb Trips platform.
With experiential spend expected to increase by around half over the next three to five years, recogising and rewarding those often behind the scenes within the event industry is more important than ever.
Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to Ford’s campaign will be served relevant mobile ads whilst in the vicinity of Ford's billboard...
There is a surge in expectations, particularly among millennials, that a CEO should speak up about social issues. And, millennials will “vote by wallet” for those companies that do have conscientious leadership.
Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on...
While marketing around the show already includes a live ice-melting stunt, a chatbot and an unaffiliated Duolingo High Valyrian course, comms agency Taylor Herring brought the benevolent spectres of the north to British landmarks for a photoshoot that also signifies...
Volvo Trucks North America has achieved a Guinness World Record for "Largest Unboxing" in grand style as big-rig enthusiast Joel Jovine, age 3, unveiled Volvo's latest VNL 760 tractor trailer by unwrapping a large truck container. The silver VNL...
Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past.
Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the latter’s longstanding relationship with the Calgary Stampede. Rangeland Derby VR that allows up to...
The Cannes cliche is well-documented. Tens of thousands of advertising, media and technology folk head down to the French Riviera to have their work judged and to meet people from across the industry.
Dell and Sony Pictures are celebrating the impending release of Marvel cinematic universe movie Spider-Man: Homecoming with a gamified digital out of home billboard in Times Square.
Quip-making, transforming robots, the Transformers, have touched down across London in an intricate photoshoot looking to promote Michael Bay’s fifth Transformers movie in addition to the toys the TV series once served to sell.
Malaysia-based Korean concept retail store Kioda is set to open 300 stores in India by 2021 and has partnered with Franchise India, in a bid to compete with brands like Muji and Wacoal.
Apollo tyres launch #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. The AR mobile-based app, allows a player to scan...
Winter is officially here for Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today,...
The Royal National Institute of Blind People (RNIB) is poised to run an experiential push during Glastonbury encouraging music lovers to make sure they book eye tests.
The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017. The modern sport embracing cutting edge drone tech, which is attracting sponsors and broadcasters at pace, launched...
This move by IDBI is strategic as they are to tap into the Sachin Tendulkar brand, which, coupled with the release of his latest biopic - 'Sachin: A Billion Dreams' would help to market the marathon.
Ping-Pong Fight Club and Tsingtao beer are encouraging B2B businesses across the UK to practice some ping-pong diplomacy in a unique team-building event set to begin in the major cities of London, Manchester, Liverpool, Leeds and Glasgow.
Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be swiped for entry to the city’s Tube network as well as offering a refreshing...
The marketing sector does many things well – one of those being celebrating its own achievements. And so The Drum hosted a panel session within the New York offices of Captify to offer readers the opportunity to ask questions and...
BBC Sport has created an immersive 360-degree video experience. The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United...
Indian sports has taken a great leap in the past decade, mostly because of improvement in infrastructure and technology. While it still has a lot of distance to cover, the good news is that India is headed in the right...
BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds of people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen.
Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.
DiGiorno conducted an experiment in which he recruited 24 “real people” to attend three different pizza parties and installed more than 40 cameras. According to DiGiorno,“partygoers were happiest” when the smell of pizza permeated the room, with joy...
Virgin founder Sir Richard Branson received The Drum Marketing Awards Lifetime Achievement Award at this year's ceremony. Sir Richard has spent over 4 decades pioneering marketing innovation in order to drive his business ventures of Virgin Atlantic, Virgin...
Guinness is to begin pulling virtual pints within the unlikely setting of Tesco stores nationwide as part of the Irish brewers latest ruse to introduce its latest line of beers to an unsuspecting populace; namely the West Indies Porter, Hop...
Returning to the city where he helped start Virgin America, since acquired by Alaska Airlines, Virgin founder Sir Richard Branson, Virgin Sport chief executive Mary Wittenberg and Asics Americas president and chief executive Gene McCarthy announced the launch of Virgin...
Delta Air Lines is taking to Facebook Live to acknowledge each and every one of its 80,000 employees by name in a 50+-hour broadcast that began May 17 at 9 ET.
Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience for its Cask Collection whiskies at the travel retail TFWA conference in Singapore. The VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available...
Internet viral trends integrated with marketing campaigns often make for a good strategy, especially when promoting India's own version of 'Superbowl' - the Indian Premiere league (IPL).
It is May the 4th again, a date synonymous with the Star Wars franchise on the merely coincidental fact it sounds like May the Force (be with you) – a cornerstone quote upon which the series is anchored upon.
The Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world...
The 'fearless Girl' statue which stares down Wall Street’s famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions...
It's the return and revival of one of India's favourite phone - Nokia 3310, now upgraded and updated. A report by Economic Times said that HMD Global is planning to launch the Nokia 3310 in India, along with other Android-powered...
The International Academy of Digital Arts & Sciences (IADAS) today announced the winners of the 21st Annual Webby Awards, with BBDO New York taking home the top honor of “Webby Agency of the Year.” The agency earned more Webby Awards...
Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration. Today, the love for a brand and the love of a couple brought the first-ever Spam...
Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee.
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