Artists create Mumbai’s largest wall mural for Majhi Metro festival
Volunteers have come together to paint the largest wall mural in Mumbai as part of the Mumbai Metro One art festival ‘Majhi Metro’ (My Metro)
Source: The Drum
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The Drum Digital Trading Awards 2018 shortlist: What the judges said
The industry is taking a more intense focus on understanding clients’ objectives, according to the judges for The Drum Digital Trading Awards, as the shortlisted...
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Snapchat and Netflix foray into Indian sports with IPL partnerships
Social media platform Snapchat and online streaming service Netflix have announced partnerships with IPL teams to bank on the massive cricket audience in India for...
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The Glitch introduces new branded content platform called Flux
GroupM’s The Glitch has introduced its content division Flux which aims to empower brands by providing a meeting point between the consumer and the brand.
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Adidas looks to ‘create legends’ with 30,000 personalized videos at the Boston Marathon
Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, and Adidas says it will create 30,000 unique videos for those 30,000 runners,...
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Drone Racing League adds BMW sponsorship, horsepower and race course to expanding sports franchise
The Drone Racing League (DRL) has announced a partnership with BMW that includes development of a new racing drone and a championship season event at...
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The world’s first self-driving award to be unveiled
After a lengthy gestation period where The Drum’s boffins attempted to invent the uninventable, a unique new awards design has been developed for the season...
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Digital ad spend to overtake TV by the end of 2020 in Japan
Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020,...
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The best 90 minutes at SXSW were tech-free
Half a million people descended on Austin for SXSW, including a healthy contingent from what a friend called the 3 B’s: Bitcoin, Blockchain and Bros....
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‘JFK’ finally recites his last speech – 55 years after his death – thanks to AI
The Times and creative agency Rothco have used artificial intelligence to put John F. Kennedy’s voice to the speech he never got to make on...