When all your audience is on social media, don’t stop your marketing budget
While competitors reduce their marketing spend and focus on short-term product sales, investing in marketing can be used to soften losses during this time, reduce...
While competitors reduce their marketing spend and focus on short-term product sales, investing in marketing can be used to soften losses during this time, reduce...
Now is not the time for over-selling. Consumers are understandably distracted, and with the news full of frightening stats, overt sales messages are unlikely to...
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
“We never even intended to do a second one,” Defected’s recently-appointed chief business officer James Kirkham tells The Drum. The idea, he explains, was initially floated...
With digital communication methods in the spotlight thanks to the Covid-19 crisis, brands are re-examining how they interact with customers. How can you strengthen relationships...
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of the year will be “a bloodbath” for many companies, especially...
I recently came across a meme saying that 2020 feels like it’s being run by the same organisers of Fyre Festival. It may have been...
During lockdown people have embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on...
The emergence and adoption of virtual and augmented reality among brands has long been mooted, but has the pandemic and the resulting lockdown finally given...
WPP’s chief executive Mark Read has discussed his experiences and thoughts around driving digital transformation within the business and for clients, as well as his...
“They come with an amazing promise, but also a tremendous amount of challenges,” Sidhu explains at The Drum’s Digital Transformation Festival during a conversation regarding...
Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite...
Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series.
WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York...
Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing”. The sixth chapter, Post-Modern Creative & Content...
The retail sector is changing at breakneck speed – with the decline of the local high street, the unstoppable rise of e-commerce and increasingly technology-enabled...
Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic It’s a Wonderful Life in a mental...
Moda, a developer and operator of next-generation neighbourhoods to rent, has created the world’s first virtual reality ‘ground breaking’ event to launch The Lexington, a...
Global digital agency Isobar has expanded its operations to Sri Lanka.
Campaigners are calling on Coca-Cola to park its UK Christmas truck tour amid fears that it could be fueling tooth decay and Britain’s obesity crisis....
Center Parcs Amsterdam has wrapped up the execution of an innovative, reactive out of home buy that reminds the public of sunnier climes only when...
The relentless march of technology has seen human marketers overtaken by so called ‘martech’ for the first time with chief marketing officers now allocating a...
Product placement in Bollywood could at one time have been described as blatant and unapologetic. But with social media users in India now numbering some...
Indian electrical brand Havells has collaborated with Dentsu Digital to unveil a digital LED Ramlila to commemorate Dussehra-Diwali (Indian festivals).
Artists and volunteers have taken over the city of Bhubaneswar to paint the city’s largest wall murals along a 40km road network to promote the...