Nike: Random Studio introduces interactive installation for Nike Free

For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital and physical tools to illustrate the benefits of the brand’s unique Auxetic Sole technology.

For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital...

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Havas unveils seven codes that shapes the way Asian millennials think, feel and act

Havas Media Singapore has unveiled an extensive two-year ethnography study on millennials living in 11 cities spanning across eight countries in Asia Pacific, which explores the nuances of how millennials operate within the context of strong, uniquely Asian, cultural values.

Havas Media Singapore has unveiled an extensive two-year ethnography study on millennials living in 11 cities spanning across eight countries in Asia Pacific, which explores...

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First hand observations of Alibaba’s 11.11 Singles Day event featuring Nicole Kidman, Pharrell and more

More than 700 journalists from around the world descended on Shanghai, China last Thursday (9 November), by invitation of Alibaba for its 11.11 Singles Day gala extravaganza and to witness the sales made in real-time.

More than 700 journalists from around the world descended on Shanghai, China last Thursday (9 November), by invitation of Alibaba for its 11.11 Singles Day...

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A lesson in less – why a copywriter should never do too much

‘There’s more than one way to skin a cat’ is one of those strange, unpleasant sayings that feels increasingly uncomfortable to drop into a modern conversation. Far removed from the days when actually skinning a cat was as normal a...

‘There’s more than one way to skin a cat’ is one of those strange, unpleasant sayings that feels increasingly uncomfortable to drop into a modern...

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Puma integrates Indian graffiti, street dance and hip hop in four languages to woo millennials

As part of a hyper local language promotion strategy for its range Puma Suede, Puma has rolled out its latest campaign 'Suede Gully' where it portrays the street culture of India to woo millennials.  

As part of a hyper local language promotion strategy for its range Puma Suede, Puma has rolled out its latest campaign ‘Suede Gully’ where it...

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10 things we learnt at BloomFest – everyone is making it up as they go along 

Bloom exists because we want to help create a communications industry in which everyone - men and women - can achieve their potential. Last week, we hosted our first ever ‘BloomFest’, a one day conference that was designed to tackle...

Bloom exists because we want to help create a communications industry in which everyone – men and women – can achieve their potential. Last week,...

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The argument for augmented intelligence 

AI and creativity, AI and management, AI and leadership, AI and supply chain, AI and finance, AI and logistics, AI and peanut butter and jelly sandwiches.

AI and creativity, AI and management, AI and leadership, AI and supply chain, AI and finance, AI and logistics, AI and peanut butter and jelly...

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How to create award-winning work for clients 

Agencies obsess about awards. We all say they don’t mean anything and aren’t a true recognition of excellent work – that is until we win one. And then out comes the champagne, tweets, press releases and, ahem, articles in The...

Agencies obsess about awards. We all say they don’t mean anything and aren’t a true recognition of excellent work – that is until we win...

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How copywriters write copy 

Copywriting, much like making an omelette, shoplifting or choosing an analogy, is one of those things that seems easier than it actually is.

Copywriting, much like making an omelette, shoplifting or choosing an analogy, is one of those things that seems easier than it actually is.

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Anger is an energy that the creative industry can use to generate incredible things 

Anger is the driving force behind some of the world’s greatest creative works, though. I’m not a tortured artist so could never write adland’s response to Anarchy in the UK, but I’ve seen the red mist employed with sublime effect...

Anger is the driving force behind some of the world’s greatest creative works, though. I’m not a tortured artist so could never write adland’s response...

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The 10 types of copywriter – which one are you? 

Saying you’re a copywriter is all very well. But it’s a bit like saying you’re an artisan. What kind? That’s what we want to know.

Saying you’re a copywriter is all very well. But it’s a bit like saying you’re an artisan. What kind? That’s what we want to know.

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Stranger Things Throwback Thursday takes over streets of New York with paranormal pedicabs 

Now that Game of Thrones is on hiatus for over a year, there may be no more hotly anticipated return of a show than the Netflix hit, Stranger Things. With season two streaming starting October 27, Netflix has come to...

Now that Game of Thrones is on hiatus for over a year, there may be no more hotly anticipated return of a show than the...

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DoubleTree by Hilton uses warm cookies to inspire people to make the world a more welcoming place 

Hotel chain DoubleTree by Hilton is hoping to inspire people to help make the world a more welcoming place by expanding its signature warm cookie welcome into a full integrated campaign.

Hotel chain DoubleTree by Hilton is hoping to inspire people to help make the world a more welcoming place by expanding its signature warm cookie...

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US Creative Work of the Week: AMEX aces the US Open fan experience

American Express had fans excited to visit the US Open before the first match was decided with its Fan Experience. It served up new and innovative activations alongside US Open champion and entrepreneur Venus Williams to elevate the overall experience...

American Express had fans excited to visit the US Open before the first match was decided with its Fan Experience. It served up new and...

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Why every copywriter must be able to work alone 

If, like me, you’re not exactly a ‘people person’ I could cheerfully suggest a few careers you may enjoy. A surly mountain shepherd perhaps. A surly pearl diver. Maybe a lollipop lady on a really quiet street – providing the...

If, like me, you’re not exactly a ‘people person’ I could cheerfully suggest a few careers you may enjoy. A surly mountain shepherd perhaps. A...

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Yum China launches new restaurant concept, including pay-by-smile option 

Yum China Holdings, the licensee of KFC parent Yum! Brands in mainland China, has launched a new restaurant concept, KPro by KFC, in Hangzhou, which is intended to appeal to urban professionals with a seasonal menu, ordering kiosks and a...

Yum China Holdings, the licensee of KFC parent Yum! Brands in mainland China, has launched a new restaurant concept, KPro by KFC, in Hangzhou, which...

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Fifa Local Organising Committee and Sony Pictures Networks India rolls out official Fifa U-17 World Cup song 

To mark 30 days to go for Fifa U-17 World Cup in India, Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) have launched the official song titled 'Kar Ke Dikhla De Goal' [English translation: Show me how to...

To mark 30 days to go for Fifa U-17 World Cup in India, Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) have launched...

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General Motors launches mixed reality showroom with Dentsu Aegis Network 

General Motors has launched a mixed-reality (MR) dealership, which aims to provide an augmented showroom experience for consumers, allowing them to virtually experience a car showroom at anytime and from anywhere in the world.  

General Motors has launched a mixed-reality (MR) dealership, which aims to provide an augmented showroom experience for consumers, allowing them to virtually experience a car...

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How digital is disrupting the automotive industry 

According to the Society of Motor Manufacturers and Traders (SMMT), the UK automotive sector generates approximately £59.3bn in annual turnover, employing 721,000 people, 200,000 of whom work in the thousands of dealers around the UK.  

According to the Society of Motor Manufacturers and Traders (SMMT), the UK automotive sector generates approximately £59.3bn in annual turnover, employing 721,000 people, 200,000 of...

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How to write copy for mobile

Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by offering them a free novel and short story.  

Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by...

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FIFA U-17 World Cup is an opportunity for Indian brands to connect with next-gen consumers, says Bank of Baroda 

Its less than 50 days to go for FIFA U-17 World Cup to take place in India. The entire Indian football fraternity is looking forward to it as this is the first time India will be participating, as well as...

Its less than 50 days to go for FIFA U-17 World Cup to take place in India. The entire Indian football fraternity is looking forward...

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Airbnb partners with Vice Media to host ‘once in a lifetime’ experiences in four cities 

Airbnb and Vice Media will be partnering together to bring 'one-of-a-kind experiences' in South Africa, France, United States and Japan, to life through the Airbnb Trips platform.  

Airbnb and Vice Media will be partnering together to bring ‘one-of-a-kind experiences’ in South Africa, France, United States and Japan, to life through the Airbnb...

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The Drum UK Event Awards: Experiential marketing budgets predicted to grow 

With experiential spend expected to increase by around half over the next three to five years, recogising and rewarding those often behind the scenes within the event industry is more important than ever.  

With experiential spend expected to increase by around half over the next three to five years, recogising and rewarding those often behind the scenes within...

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Why copywriters must kick the sh*t out of their brief 

Throughout the considerable canon of apocalyptic zombie television, there is not a single ragged group of survivors that contains a copywriter.  

Throughout the considerable canon of apocalyptic zombie television, there is not a single ragged group of survivors that contains a copywriter.  

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Ford gets creative with its Fiesta model by combining mobile, OOH 

Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to Ford’s campaign will be served relevant mobile ads whilst in the vicinity of Ford's billboard...

Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to...

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Growth lessons from agency mergers and acquisitions 

Given that agency mergers and acquisitions (M&As) often fail to deliver, would remembering some basic principles make success more likely?  

Given that agency mergers and acquisitions (M&As) often fail to deliver, would remembering some basic principles make success more likely?  

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More than half of millennials look for social activism in a CEO 

There is a surge in expectations, particularly among millennials, that a CEO should speak up about social issues. And, millennials will “vote by wallet” for those companies that do have conscientious leadership.

There is a surge in expectations, particularly among millennials, that a CEO should speak up about social issues. And, millennials will “vote by wallet” for...

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Heathrow adopts augmented reality as hunt for the Mr Men ignites airport adventure  

Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on...

Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of...

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