When all your audience is on social media, don’t stop your marketing budget
While competitors reduce their marketing spend and focus on short-term product sales, investing in marketing can be used to soften losses during this time, reduce...
Source: The Drum
-
-
End of an era: the brand new day of marketing
Now is not the time for over-selling. Consumers are understandably distracted, and with the news full of frightening stats, overt sales messages are unlikely to...
-
After a global lockdown, Asics turned to VR to launch its Olympics shoe range
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
-
The beat goes on for Defected’s virtual festival post-lockdown, but sponsors can wait
“We never even intended to do a second one,” Defected’s recently-appointed chief business officer James Kirkham tells The Drum. The idea, he explains, was initially floated...
-
Chatbots and personalisation: the impact of COVID-19 on communication | The Drum
With digital communication methods in the spotlight thanks to the Covid-19 crisis, brands are re-examining how they interact with customers. How can you strengthen relationships...
-
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of the year will be “a bloodbath” for many companies, especially...
-
Digital connection: the elephant in the Zoom
I recently came across a meme saying that 2020 feels like it’s being run by the same organisers of Fyre Festival. It may have been...
-
Social media for brands during lockdown – how to adapt to the new normal
During lockdown people have embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on...
-
The opportunity is there but will brands finally embrace VR in lockdown?
The emergence and adoption of virtual and augmented reality among brands has long been mooted, but has the pandemic and the resulting lockdown finally given...
-
WPP’s Mark Read on digital transformation and steering the business through Covid-19
WPP’s chief executive Mark Read has discussed his experiences and thoughts around driving digital transformation within the business and for clients, as well as his...
-
‘Immersive tech is a double-edged sword’: AKQA creative head on emerging tools
“They come with an amazing promise, but also a tremendous amount of challenges,” Sidhu explains at The Drum’s Digital Transformation Festival during a conversation regarding...
-
JD.com, Budweiser & Remy Cointreau on taking clubbing to living rooms during coronavirus
Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite...
-
Tiger Beer creates 3D installations in Singapore to showcase ‘District’ bottles on the streets
Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series.
-
JWT and Wunderman merged to form ‘Wunderman Thompson’
WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York...
-
Post-modern Marketing: it’s all about the experience
Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing”. The sixth chapter, Post-Modern Creative & Content...
-
Brand activation lessons retailers can learn from FMCG
The retail sector is changing at breakneck speed – with the decline of the local high street, the unstoppable rise of e-commerce and increasingly technology-enabled...
-
Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive
Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic It’s a Wonderful Life in a mental...
-
Liverpool development The Lexington launches with virtual reality ground breaking ceremony
Moda, a developer and operator of next-generation neighbourhoods to rent, has created the world’s first virtual reality ‘ground breaking’ event to launch The Lexington, a...
-
Isobar launches in Sri Lanka
Global digital agency Isobar has expanded its operations to Sri Lanka.
-
Obesity campaigners in the UK look to stall Coca-Cola Christmas truck stunt
Campaigners are calling on Coca-Cola to park its UK Christmas truck tour amid fears that it could be fueling tooth decay and Britain’s obesity crisis....
-
Center Parcs runs reactive print billboards that entice holidays only when it rains
Center Parcs Amsterdam has wrapped up the execution of an innovative, reactive out of home buy that reminds the public of sunnier climes only when...
-
Marketers allocate more cash for technology than staff for the first time
The relentless march of technology has seen human marketers overtaken by so called ‘martech’ for the first time with chief marketing officers now allocating a...
-
Bollywood and brands: what can marketers learn from product placement in the world’s largest film industry?
Product placement in Bollywood could at one time have been described as blatant and unapologetic. But with social media users in India now numbering some...
-
Havells aims to engage audience with a LED digital narration of Ramlila
Indian electrical brand Havells has collaborated with Dentsu Digital to unveil a digital LED Ramlila to commemorate Dussehra-Diwali (Indian festivals).
-
Artists create Bhubaneswar’s largest wall mural for Odisha Hockey Men’s World Cup 2018
Artists and volunteers have taken over the city of Bhubaneswar to paint the city’s largest wall murals along a 40km road network to promote the...