San Diego Comic-Con 2018: The final frontier for entertainment brands
Contrary to what you may have heard on the bridge of the starship Enterprise — space is no longer the final frontier. In the marketing...
Source: The Drum
-
-
Madison Square Garden Company and PepsiCo announce exclusive partnership
The Madison Square Garden Company (MSG), which owns multiple venues in New York, Los Angeles and Chicago, and PepsiCo have announced a new, multifaceted partnership,...
-
Comic-Con activation roundup: DC Comics, Taco Bell & immersive fan experiences
Comic-Con isn’t known for subtleties, and there is plenty of marketing mayhem to be distracted by at the huge fan-friendly event in San Diego, from...
-
Chef Sanjeev Kapoor to guide people with recipes in Nutralite’s YouTube campaign
Food brand Nutralite has unveiled an interactive YouTube campaign with chef Sanjeev Kapoor to launch its new products
-
Odisha Mining Corporation becomes official partner of the Odisha Hockey Men’s World Cup 2018
Hockey India has named Odisha Mining Corporation (OMC) as the official partner Odisha Hockey Men’s World Cup Bhubaneswar 2018
-
Coca-Cola plays its part in plastics fight with ‘reverse’ vending machines
Coca-Cola has teamed up with theme park operator Merlin Entertainments to launch a new breed of reverse vending machine, which offers discounts in exchange for...
-
Content, experiential and AI are the future of advertising
There’s been a lot of skepticism about the future of advertising. For most of the past decade, digital advertising has advanced considerably, with major corporations...
-
To succeed in pitching, simply ask more questions says The Wow Company
The most successful agencies are the ones that simply ask more questions. This is according to a research from The Wow Company, which looked into...
-
As augmented reality becomes shareable reality, creatives will have more freedom than ever
Everything is better when you experience it together – whether it’s eating, watching a live gig, a World Cup match or playing your favourite video...
-
Top tips on how to write a killer award entry
OK, so you’ve decided to enter one of The Drum Awards – well done, you’ve taken the first step towards rewarding your team with the...
-
Five tips to ramp up your Facebook video advertising
With all the noise and clutter on social media if you are not developing video ads for Facebook, you are missing a huge opportunity. Advertising...
-
Why Generation Z understand the world of social media far better than any other group
To those of us in our late twenties and thirties, the introduction of data was valuable, interesting and new. We could use it to make...
-
Vodafone’s drone, the Wingcopter XBR sets Guinness World Record
Vodafone’s XBlades Drone – the ‘Wingcopter XBR has set a new drone speed world record at the Goodwood Festival of Speed.
-
Daily Mirror shadows Donald Trump with satirical ‘Mirrorachi’ band
The Daily Mirror has welcomed US president Donald Trump to the UK in style, by commissioning a Mexican ‘Mirrorachi’ band to shadow the leader throughout...
-
National Geographic creates open-air augmented reality planetarium
National Geographic has teamed up with several companies to create what it claims is the first ever open-air augmented reality planetarium, called ‘ObservEtoiles’.
-
Ikea unveils its first campaign in India
Swedish brand Ikea has unveiled its first Indian campaign to mark its foray into the Indian market
-
Chakra Tea integrates Wi-Fi in tea kettles to offer free internet to manual workers in India
Indian tea brand Chakra Tea has installed Wi-Fi in tea kettles for manual workers, so that they can enjoy music, videos, sports and chat with...
-
Bacardi makes IGTV debut with real-time direction from fans and slick moves by Les Twins
Bacardi has been playing to the dance crowd and a younger, music-fueled audience with its #DoWhatMovesYou campaign. With its latest effort, the rum maker went...
-
Honda retires memorable marketing machine and mascot bot Asimo
If you’ve ever watched a Honda ad over the last decade, chances are, Asimo, the white mobility robot has been walking about, increasingly, in the...
-
3 cool things from Cannes Lions: Blade Runner spinner, Logomania and music streaming
Beach parties, sea breeze, talents under the spotlight… here comes the 2018 Cannes Lions International Festival of Creativity. It’s my third time taking part ub...
-
Contemporary meets classical: a digital invite to the Frans Hals Museum
The Dutch agency Build in Amsterdam was asked to develop a welcoming and slick website that would invite people to visit the Frans Hals Museum....
-
Burger King offer free burgers in Saudi Arabia to women who use their drive throughs
Burger King, to celebrate the lifting of the ban on women driving cars in Saudi Arabia, is giving out free burgers to all the women...
-
Intel celebrates Pride with colorful drone light show
Intel celebrated Pride over the weekend with a drone light show that honored the LGBTQ community and its employees.
-
Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook
Indian Future Group’s brand Big Bazaar has rolled out a Facebook augmented reality camera game as part of its Fifa World Cup activation.
-
Greenscape makes insects tweet to raise awareness about the hazards of e-waste
Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.