Greenscape makes insects tweet to raise awareness about the hazards of e-waste
Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
Source: The Drum
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Instagram celebrates its 1 billion user mark with the launch of YouTube rival IGTV
Instagram today marked reaching one billion users with the launch of a recently rumored long-form video service called IGTV.
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Amazon is bringing Alexa to hotel rooms
Amazon is bringing Alexa to hotel rooms across the country via a tie-up with Marriott International.
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Budweiser China launches world cup collectible bottles
Budweiser China has released a collection of limited-edition World Cup beer bottles as part of the brand’s global sponsorship campaign.
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Jugaad: the best management theory you’ve never heard of
Brand owners and agencies don’t want for mental frameworks. We’ve read Drucker and Porter. We can choose between Maslow’s hierarchy of needs on the one...
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Disney partners OmniVirt to showcase Aladdin musical through 360 video
As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360-degree format. Digital overlays of text...
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Jack Daniel’s celebrates LGBTQ diversity through #flavorsofpride at LA Pride Festival
The campaign features a three-minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. It also features a...
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How to design a trophy that people will want to steal
Tonight sees the unveiling of a trophy we’ve designed with The Drum. According to the Oxford English Dictionary, a trophy is a cup or decorative...
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Keeping the human touch in graphic design, according to designer David Carson
David Carson has created unforgettable covers for the likes of Wallpaper, Beach Cult Culture, Raygun and most recently The Drum, and has worked with brands...
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From digital marketing to marketing in the digital world
We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we...
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Cheil India’s creative and digital chiefs on fusing creativity and technology to build intellectual property
India is one of the world’s fastest growing digital economies and to tap into the advantages associated with being on digital platforms, creative agencies like...
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Ikea turns print ad into sleeping aid
Swedish furniture brand Ikea used a print advertisement integrated with lavender scent with the aim to help people sleep better.
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Retailers must skip AR and embrace VR
With the launch of Facebook’s Oculus Go headset at the beginning of May virtual reality (VR) is finally ready to hit the mainstream. At a...
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UEFA and Snap allow fans to hold the Champions League finals trophy in AR
UEFA has collaborated with Snap to offer fans an exclusive 3D Bitmoji lens of them holding the winning trophy for the 2018 Champions League final...
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Mobike cycles into India by signing a deal with two cities
Chinese bicycle sharing company Mobike has continued its international expansion strategy by launching its services in India in two cities – Bhubaneswar and Pune
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BT launches countless paper aeroplanes for ‘Moments’ brand campaign
BT has launched its ‘Moments’ brand campaign, transforming the London skyline with countless paper aeroplanes flown as a metaphor for BT’s ability to help facilitate...
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Disagreeable copywriting – why the best writers never play nice
The copywriters I know are nice. They have soft hands and smell like willow trees and Maltesers. In the event of a hurricane, they would...
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Royal Wedding round-up: how top brands are marking Harry & Meghan’s nuptials
Ever since Prince Harry plucked up the courage to propose to Suits actress Meghan Markle over a roast chicken, the Royal Wedding media frenzy has...
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Schweppes creates touch sensitive dress to highlight female harassment in nightclubs
Schweppes is taking a swing at the harrasment of women on nights out by creating a dress that shows how commonly women’s evenings are disrupted
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Brandwatch: Adidas has the most shared logo of any brand on social media
The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch
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Using sensory branding will create more meaningful experiences for customers
It’s easy to simplify our perceived experience with a brand, reducing it down to its mere visual appeal; but there’s more going on with successful...
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Big FM names Shipra Srivastava as national marketing head
Indian radio network, Big FM has named Shipra Srivastava as national marketing head and Soela Joshi as associate vice president
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Mercedes-Benz introduces web series to highlight adventure sports in India
Mercedes-Benz has launched an original web series to raise awareness about the adventure sports and people who practice adventure sports in India
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Marriott boosts staff engagement and loyalty program with gamification
Marriott’s loyalty program, Marriott Rewards, is key to guest retention and satisfaction, and therefore a central piece to the hotel giant’s strategic success. However, back...
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Coty unveils AR mirror that’s activated when shoppers pick up a lipstick
Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when...