Walkers Crisps social media campaign backfires as trolls hijack competition

The #WalkersWave campaign encouraged people to share a selfie on social media to win Champion’s League tickets, but saw consumers upload pictures of notorious serial killers instead.  

The #WalkersWave campaign encouraged people to share a selfie on social media to win Champion’s League tickets, but saw consumers upload pictures of notorious serial...

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vr-2

Shared Virtual Reality Will Be the Next Big Thing

Google, Facebook, Samsung and HTC have all developed and launched VR products. Statista predicts the total number of active virtual reality users will reach 171 million by 2018. Creative studio Framestore’s Mike McGee talks to Marketing Week about...

  Google, Facebook, Samsung and HTC have all developed and launched VR products. Statista predicts the total number of active virtual reality users will reach...

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Masters of Marketing Awards entry deadline extended

The deadline to enter Marketing Week’s Masters of Marketing Awards has been extended to the 15 May, giving you two extra weeks to be part of the UK’s biggest marketing awards.

The deadline to enter Marketing Week’s Masters of Marketing Awards has been extended to the 15 May, giving you two extra weeks to be part...

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maximise-digital-effectiveness

Few Tips from Top marketers to maximise digital effectiveness

How to be successful in the digital age? Here are few tricks and tips from top marketers: "Digital first" myntra by Pete Markey, Aviva brand communication and MD   Importance of segmentation and personalisation by Jonathan Earle, Dixons Carphone...

How to be successful in the digital age? Here are few tricks and tips from top marketers: “Digital first” myntra by Pete Markey, Aviva brand...

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