How SPAD revamped the Klang Valley bus network 

According to Parisign Media , due to a lack of awareness among the general public in Malaysia on the level of connectivity and transportation provided by the transit networks, many do not consider public transportation, including bus transit networks as a...

According to Parisign Media , due to a lack of awareness among the general public in Malaysia on the level of connectivity and transportation provided by...

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OCBC gets tennis fans screaming with OOH activation 

OCBC Bank and GOVT Singapore have launched an interactive tennis experience driven by voice recognition technology called “Passion Amplified”, as part of the 2017 BNP Paribas WTA Finals Singapore Fan Village Experience.

OCBC Bank and GOVT Singapore have launched an interactive tennis experience driven by voice recognition technology called “Passion Amplified”, as part of the 2017 BNP...

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How a luxury event defies extreme weather 

See how Mercedes-Benz Hong Kong and Uniplan turned an event around from a raw venue into the glowing branded space within 48 hours between two typhoons.

See how Mercedes-Benz Hong Kong and Uniplan turned an event around from a raw venue into the glowing branded space within 48 hours between two...

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Indonesia tourism ministry to organise 180 events in marketing push

In a bid to achieve its 2018 target of 17 million international tourists, the Indonesia ministry of tourism has unveiled plans to organise 180 tourism events. According to The Jakarta Post, this extends to regions such as Southeast Asia, Asia Pacific,...

In a bid to achieve its 2018 target of 17 million international tourists, the Indonesia ministry of tourism has unveiled plans to organise 180 tourism...

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Does your copy of the TODAY newspaper smell a lot like coffee? 

Did your copy of the TODAY newspaper smell like coffee? Well if it did, it is probably because of WONDA coffee. The brand took up four pages in local newspaper TODAY to create a special treat with the nation’s first ever coffee-scented advertisement.

Did your copy of the TODAY newspaper smell like coffee? Well if it did, it is probably because of WONDA coffee. The brand took up four pages...

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Mercedes-Benz and BBDO Malaysia create masterpieces for the new E-Class 

The campaign features a series of artworks, known as Masterpiece of Intelligence, which were created through the use of long-light exposure techniques.  

The campaign features a series of artworks, known as Masterpiece of Intelligence, which were created through the use of long-light exposure techniques.  

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AUDITOIRE lights up Singapore Night Festival 

Following a competitive pitch, the National Heritage Board has appointed AUDITOIRE to plan and manage the Singapore Night Festival 2017, just in time for its 10th anniversary. The agency will provide creative strategy and execution for the National Heritage Board’s...

Following a competitive pitch, the National Heritage Board has appointed AUDITOIRE to plan and manage the Singapore Night Festival 2017, just in time for its...

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Nespresso mini coffee machine campaign celebrates little things in life 

In its new campaign, the coffee brand invites passers-by to share the little things that bring them joy on the happiness wall in MTR stations, while introducing the features of its new Essenza Mini machine.  

In its new campaign, the coffee brand invites passers-by to share the little things that bring them joy on the happiness wall in MTR stations,...

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alibaba

Alibaba Featured Two New Technologies Staff-Less Tao Cafe and Smart Speaker to Disrupt the Offline Retail Space

Alibaba unveils staff-less Tao Cafe and smart speaker to revolutionise offline retail at its second annual Taobao Maker Festival from 8-12 July. Alibaba has launched an experimental cashier-less store called “Tao Cafe” (淘咖啡) and smart speaker “Tmall Genie”....

  Alibaba unveils staff-less Tao Cafe and smart speaker to revolutionise offline retail at its second annual Taobao Maker Festival from 8-12 July. Alibaba has...

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The art of corporate gift giving | Marketing Interactive

“Corporate gifts should no longer be limited to pens, letter openers and paper weights,” said Ray Leung, CEO of local corporate gift company GiftU. Corporate gifts were used to be something practical and economical such as note papers and pens...

“Corporate gifts should no longer be limited to pens, letter openers and paper weights,” said Ray Leung, CEO of local corporate gift company GiftU. Corporate...

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samsung

Samsung Created Four Unique Experience Zones as Part of Its Galaxy S8 Nationwide Launch

Samsung targets Millennials with Four Unique Experience Zones, "#throwback360", "VRcade", "DeXspace" and "Samsung Pay" across 11 partner retail locations in Singapore as Part of Its Galaxy S8 Nationwide Launch. The “Galaxy Plus” campaign was conceptualized and produced by...

  Samsung targets Millennials with Four Unique Experience Zones, “#throwback360”, “VRcade”, “DeXspace” and “Samsung Pay” across 11 partner retail locations in Singapore as Part of...

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lemon-tea

BBDO Hong Kong & Vita Lemon Tea Launched AR Music Jam

BBDO Hong Kong has helped Vitasoy International Holdings Limited launch a brand campaign for its Vita Lemon Tea (VLT). BBDO Hong Kong created a highly engaging TV spot, created by different people using VLT ingredients as a component...

  BBDO Hong Kong has helped Vitasoy International Holdings Limited launch a brand campaign for its Vita Lemon Tea (VLT). BBDO Hong Kong created a...

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Another parking summons marketing stunt hits Singaporean motorists  

The insurer’s stunt was part of a large-scale marketing campaign, light-heartedly entitled “Operation National Summons”. A nearly 300-strong team was deployed at 2,000 car parks across the island to work throughout the night and issue the summons. The campaign was...

The insurer’s stunt was part of a large-scale marketing campaign, light-heartedly entitled “Operation National Summons”. A nearly 300-strong team was deployed at 2,000 car parks...

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Netflix commissions painted wall mural for “Orange is the New Black” series 

Netflix has commissioned local artist Yip Yew Chong to paint a wall mural inspired by the series, located along Ann Siang Hill. This was in a bid to promote its latest season of “Orange is the New Black” (OITNB). Netflix...

Netflix has commissioned local artist Yip Yew Chong to paint a wall mural inspired by the series, located along Ann Siang Hill. This was in...

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