Effective consumer event marketing requires you get the word to the right people and convince them to buy a ticket. Here are three of the most important lessons consumer event organizers learn after years of marketing to potential attendees.
You’ve probably heard it already — artificial intelligence is the event technology of the moment. Here's how you can use AI in 2017 to upgrade your events.
You want millennials at your event, but don’t sound desperate. Create authentic, meaningful experiences and they’ll not only come — they’ll bring their friends.
Looking for ways to reduce the costs associated with your event, optimize processes, and increase return on investment (ROI)? The answer is in your event data. With the insight from your event data, you can make crucial decisions that drive registrations, surpass...
The event industry was buzzing in July with new technology to build out your digital event marketing strategy. Here are five reads to add to your list.
It’s easy to drive your potential attendees away from registering or buying tickets - even when they’re seconds away from completing the process. Here are 6 ways to improve your conversion rate.
How confident are you that attendees loved your last event? If you’re not using event surveys to gather feedback, you could be missing key insights — and losing repeat business because of it.
Don't host another boring corporate event. To attract attendees and set apart your company's brand, you need a memorable corporate event theme. Here's how.
Take the quiz below to find out what aspect of your event could use the most improvement. Once you’ve completed all nine questions, you’ll get some tips and tools to help you future-proof your event.
Instagram and Snapchat now look more alike than ever, thanks to Instagram’s aggressive cloning of Snapchat’s biggest features. So you might be wondering: Is there still a difference between these two photo-based social networks? And if so, which one you...
All events will receive negative feedback once in awhile. But the best events are the ones that see feedback as a way to grow and improve. Rather than shy away from it, they welcome and value constructive criticism.
Any event organizer knows how hard it is to find and engage new attendees. You have to understand who they are, where to reach them — and how to convince them to actually buy a ticket to your event. Bringing in...
Sponsors add an important revenue stream to your event. But your conference, summit, and trade show has a secret weapon to unlock more sponsorship dollars.
Secret Solstice Festival will be held between the 15th-18th of June, this year, in the center of Iceland’s capital city Reykjavik, festival guests will experience four full days of never-ending daylight. The massive line-up includes both International and local Icelandic...
Google has always been a powerful tool for drawing attendees to your event. But in the past, people had to know what to search for in order to find your page quickly. For example, someone familiar with your event would...
In today’s “gig economy,” entrepreneurism is on the rise. Up to 30% of the U.S. labor force is now made up of self-employed workers. It’s the American dream: find something you love and make a living doing it.
Video is on the rise — and the event industry is feeding the trend. So how can you use video to promote your event and engage attendees long after it’s over?
You have to invest in marketing to create excitement, attract press, and ultimately sell tickets to your event. But it’s challenging for a busy organizer to stay on top of marketing trends and know which efforts to invest in. This...
There are a million things that could go wrong on show day. You need to keep track of contracts, riders, stage plots, input lists, advances and deposits… the list goes on.
There’s no denying: photos of business & professional events can be, well… boring. Here’s 9 capture corporate event photography tips to make your shots stunning instead.
Ephemeral and in the moment — Snapchat is the perfect social channel for building event hype. Here's how to use Snapchat Stories in your event marketing.
Here are nine concert photography tips from professional photographers and promoters to capture the best shots — and use them to sell as many tickets as possible.
Event promotion isn’t just about doing everything right. It’s also about avoiding common “don’ts.” Here are the five most common event promotion fails.
Think live video is just a fad and streaming will hurt your ticket sales? This research proves that live video is a must-have for marketers in any industry.
Sharing your event content is a great way to maintain momentum after your event has ended, demonstrate the value of attending your next event, and engage your attendees online. So hire a professional event photographer to capture the zeitgeist of...
Here are some things that you should include in your shot list to make sure you're getting the best photos at your event. Let the photographer know where exactly you plan to use the images on your shot list. Browse...
Music Festival, Bestival has teamed with The House of St Barnabas to present "Festival Embassy" in London's Soho, on Saturday 25th March. Bestival organizers have announced that the annual music festival will no longer be held on its iconic site...
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