The Value of an Event Marketing Certification 

When it comes to innovative event marketing, even the most seasoned event creator needs a crash course. Here’s how to get certified in event marketing.

When it comes to innovative event marketing, even the most seasoned event creator needs a crash course. Here’s how to get certified in event marketing.

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Why You Need an Integrated Venue Management Platform 

For a busy venue, every hour counts. But an integrated venue management platform can increase your staff’s efficiency — and even bring in more attendees.

For a busy venue, every hour counts. But an integrated venue management platform can increase your staff’s efficiency — and even bring in more attendees.

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6 Steps to Selling Out Your Comedy Event 

What separates a successful comedy event from the ones that come and go is attendance — and good attendance comes down to promotion.

What separates a successful comedy event from the ones that come and go is attendance — and good attendance comes down to promotion.

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9 Ways to Avoid a Festival Fail 

When it comes to creating a memorable event, you want to be remembered as a “must attend” — not a “must avoid.” Here are nine ways you can minimize the risk of festival failure — and save your event’s reputation.

When it comes to creating a memorable event, you want to be remembered as a “must attend” — not a “must avoid.” Here are nine ways...

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How to Get More out of Your Corporate Event Video

Video is vital for events — to expand your audience and for marketing. But a boring old event wrap-up won’t cut it. Here’s how to get the biggest impact from your corporate event video.

Video is vital for events — to expand your audience and for marketing. But a boring old event wrap-up won’t cut it. Here’s how to...

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How to Hire and Work With Event Vendors 

An event is only as good as the vendors you hire. Here is your step-by-step guide for choosing the right event vendors to uplevel your event experience.

An event is only as good as the vendors you hire. Here is your step-by-step guide for choosing the right event vendors to uplevel your...

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7 Event Technology Trends to Explore in 2018 

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven trends.

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven...

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6 Event Startups to Watch Next Year 

From event apps to artificial intelligence and virtual reality, there are countless companies shaping the future of the industry. So how do you recognize the event startups that will become big players?

From event apps to artificial intelligence and virtual reality, there are countless companies shaping the future of the industry. So how do you recognize the...

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7 Event Technology Trends to Explore in 2018 

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven trends.

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven...

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The Next Frontier of Event Marketing is Here 

The next evolution in ticketing and registration will invite people to purchase the moment they find out about your event — without ever going to your site.

The next evolution in ticketing and registration will invite people to purchase the moment they find out about your event — without ever going to...

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10 Clever Event Ideas College Students Will Love and Share

If you’re in charge of campus programming, the pressure is on to create events college students will not just love but share on social media. Here are some innovative ideas.

If you’re in charge of campus programming, the pressure is on to create events college students will not just love but share on social media....

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6 Data-Driven Race Promotion Ideas 

To plan a successful race, you need a promotion plan that encourages early interest and maintains momentum until the last registration is sold. Get started with these ideas.

To plan a successful race, you need a promotion plan that encourages early interest and maintains momentum until the last registration is sold. Get started...

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5 New Trends Shaping the Experience Economy 

Three out of four millennials would rather spend money on an experience than buy something desirable. These 5 trends are shaping the experience ecomony.

Three out of four millennials would rather spend money on an experience than buy something desirable. These 5 trends are shaping the experience ecomony.

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7 Tips for Mastering Damage Control 

Maybe your event is a total success; maybe you hit a few snags. Unexpected elements can derail even the best-planned event. Here are 7 tips to help you with damage control.

Maybe your event is a total success; maybe you hit a few snags. Unexpected elements can derail even the best-planned event. Here are 7 tips to...

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The Anatomy of an Ideal Event Ad 

Want to improve the performance of your event ads? You need to have these five elements, according to Ali Shakeri, the co-founder of ToneDen.

Want to improve the performance of your event ads? You need to have these five elements, according to Ali Shakeri, the co-founder of ToneDen.

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How to Write a Festival Business Plan 

Every festival, large or small, needs a good business plan. Without one, you’ll be behind as soon as you start to approach vendors and sponsors, price your tickets, even articulate your value through your promotions and press.

Every festival, large or small, needs a good business plan. Without one, you’ll be behind as soon as you start to approach vendors and sponsors,...

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10 Steps to Build a Successful Event PR Strategy 

PR is a vital part of a comprehensive event promotion strategy. Local publications target your city’s community, reaching prime potential event-goers.

PR is a vital part of a comprehensive event promotion strategy. Local publications target your city’s community, reaching prime potential event-goers.

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How Event Marketing Can Help Hospitals Attract New Patients 

Promoting a healthcare network or hospital like yours isn’t easy. People gladly line up for 50% off sales and the latest mobile devices. But no one lines up outside the door because you installed a new, state-of-the-art MRI machine.

Promoting a healthcare network or hospital like yours isn’t easy. People gladly line up for 50% off sales and the latest mobile devices. But no one...

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How to Organize a 5k Race from Start to Finish 

New and innovative 5k races are popping up every year — and more and more participants are joining in, drawn by the chance to have fun with friends, fundraise for a good cause, and meet their personal fitness goals.

New and innovative 5k races are popping up every year — and more and more participants are joining in, drawn by the chance to have fun with...

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4 Ways to Keep Your Attendees Engaged Year-Round 

You’re know how to get people to your event. But finding potential attendees, reaching out to them, understanding why they bought a ticket or not — that all takes a lot of work, especially in the frantic couple months leading...

You’re know how to get people to your event. But finding potential attendees, reaching out to them, understanding why they bought a ticket or not...

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19 Event Management Blogs to Read

Event creators have to be experts in industry trends — or risk their events becoming outdated. But it can be hard to know where to turn to find out about emerging technology and new ideas. And how can you avoid information...

Event creators have to be experts in industry trends — or risk their events becoming outdated. But it can be hard to know where to turn...

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7 Signs You Were Born to Work in Events

For event creators, no two days are ever the same. That’s exactly what makes being an event planner so stressful for some — and so invigorating for others. So, how can you tell if you’ll thrive as an events manager, or burnout...

For event creators, no two days are ever the same. That’s exactly what makes being an event planner so stressful for some — and so...

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7 Steps to Simplify and Prioritize Your Conference Budget 

Conference budgets take complexity to a new level. Minute details, endless line items, unorganized expenses. Oh, and in last quarter’s planning process, 25% of your budget was reallocated.

Conference budgets take complexity to a new level. Minute details, endless line items, unorganized expenses. Oh, and in last quarter’s planning process, 25% of your budget...

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