How brand activations are transforming London’s drink and dining scene

From pop-ups on rooftops, inside warehouses and in subterranean gardens to food markets celebrating different cultures and bespoke festivals, food and drink-themed brand experiences are becoming a staple of London's restaurant and bar scene.  

From pop-ups on rooftops, inside warehouses and in subterranean gardens to food markets celebrating different cultures and bespoke festivals, food and drink-themed brand experiences are...

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Electrolux highlights sustainability through immersive events

Electrolux is showcasing initiatives related to sustainable cooking, reducing food waste and caring for clothes at The Stockholm Act, a festival raising awareness for sustainable development towards 2030.  

Electrolux is showcasing initiatives related to sustainable cooking, reducing food waste and caring for clothes at The Stockholm Act, a festival raising awareness for sustainable...

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Carlsberg to bring dead founder ‘back to life’ in events marking 170th birthday 

Read Carlsberg to bring dead founder 'back to life' in events marking 170th birthday & other experiential & event industry news & inspiration on Event  

Read Carlsberg to bring dead founder ‘back to life’ in events marking 170th birthday & other experiential & event industry news & inspiration on Event...

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Virgin Media unveils virtual Usain Bolt

Virgin Media has payed homage to its brand ambassador of five years, Usain Bolt, by creating a virtual version of the sports star to run a lap through the streets of London.  

Virgin Media has payed homage to its brand ambassador of five years, Usain Bolt, by creating a virtual version of the sports star to run...

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Global: LG to launch dishwasher-themed water park

LG Electronics has teamed up with Citi Summer Streets festival to unveil Manhattan's first ever water park, celebrating the launch of the brand's latest dishwasher.  

LG Electronics has teamed up with Citi Summer Streets festival to unveil Manhattan’s first ever water park, celebrating the launch of the brand’s latest dishwasher....

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Airbnb launches experience platform

Airbnb has teamed up with live music hire company Little Concert to launch a new experience offering which will be exclusively available via the Airbnb website.  

Airbnb has teamed up with live music hire company Little Concert to launch a new experience offering which will be exclusively available via the Airbnb...

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Kia to activate at Lovebox and Wireless festivals

As well as partnering with Live Nation, the brand has teamed up with Capital Radio to bring a Picanto-themed roller disco to Lovebox and Wireless, and will treat guests to DJ sets from Madame X who will set up decks...

As well as partnering with Live Nation, the brand has teamed up with Capital Radio to bring a Picanto-themed roller disco to Lovebox and Wireless,...

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Just Eat brings back Food Festival to London

Just Eat's Food Fest will return to east London this year, inviting guests to experience three days of food and music. This year's theme will be 'Desert Island Dishes', which will encourage festival-goers to consider what their ultimate dish would...

Just Eat’s Food Fest will return to east London this year, inviting guests to experience three days of food and music. This year’s theme will...

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Vauxhall creates immersive experience at Goodwood Festival of Speed

Vistors to Goodwood Festival of Speed can take part in a virtual reality driving experience, a digital windscreen defrost challenge and a forecourt airline jukebox activity which aims to highlight the brand's in-car technology. The activation culminates in a photo opportunity...

Vistors to Goodwood Festival of Speed can take part in a virtual reality driving experience, a digital windscreen defrost challenge and a forecourt airline jukebox activity...

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Renault to activate at Goodwood Festival of Speed

Automotive brand Renault is celebrating 40 years of involvement in Formula One with an activation showcasing the past, present and future of motorsport at this year's Good wood Festival.  

Automotive brand Renault is celebrating 40 years of involvement in Formula One with an activation showcasing the past, present and future of motorsport at this...

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Greenwich based Meantime Brewing Company has unveiled the world’s first ‘Smart Mirror’

Beer brand Meantime has developed a 'Smart Mirror', which claims to reflect the sun's rays and keep beer gardens in constant sunshine throughout the summer. Smart mirror has been designed in collaboration with artist and inventor Andrew Shoben,...

  Beer brand Meantime has developed a ‘Smart Mirror’, which claims to reflect the sun’s rays and keep beer gardens in constant sunshine throughout the...

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Virgin Holidays to unveil airport lounge on beach

Virgin Holidays has announced its latest airport lounge, 'The Departure Beach', a branded beach facility in Barbados designed to maximise the last day abroad for holidaymakers.  

Virgin Holidays has announced its latest airport lounge, ‘The Departure Beach’, a branded beach facility in Barbados designed to maximise the last day abroad for...

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Ribena launches digital campaign with largest sampling activity to date

Ribena has announced the launch of its 'Doodle Your World - Make It More #Ribenary' integrated campaign, which will feature the brand's largest UK sampling activity to date and in-store activations.  

Ribena has announced the launch of its ‘Doodle Your World – Make It More #Ribenary’ integrated campaign, which will feature the brand’s largest UK sampling...

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Candy Crush Café to open in London

Game development brand King is set to open a pop-up Candy Crush Café in central London to celebrate the new range of the Candy Crush games.  

Game development brand King is set to open a pop-up Candy Crush Café in central London to celebrate the new range of the Candy Crush...

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Singapore Airlines Celebrated Its 70th Anniversary with the Launch of an Animated Short Film, “The Magic Pen”

Singapore Airlines has launched an animated short film, “The Magic Pen“, which focuses on the airline’s commitment to its customers. The short film was launched to celebrate the 70 years of Singapore Airlines service...

  Singapore Airlines has launched an animated short film, “The Magic Pen“, which focuses on the airline’s commitment to its customers. The short film was...

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