One week left for Event Awards early-bird tickets
There is just one week left to grab an early-bird ticket to the Campaign Event Awards, which takes place on 1 November at the Eventim...
Source: Campaign UK
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Carlsberg creates ‘world’s first’ off-the-grid pub powered by waterfall
Carlsberg, the Danish lager brand, has created the “world’s first” off-the-grid pub powered by a waterfall.
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Disney creates activation around its ‘theatrical magic’
Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure hunt.
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How Ginsters is giving Londoners a taste of Cornwall
Ginsters of Cornall, the pasty producer, is inviting Londoners to experience the best of Cornish hospitality at a picnic-themed celebration
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Hyundai creates driving experiences at Millbrook to showcase i30 N
Hyundai is giving driving fans a chance to experience driving around the well-known Millbrook racing circuit in Bedfordshire in its latest i30 N hot hatch...
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House of Vans launches first UK festival experience at Bestival
The London space based on sports brand Vans will showcase creativity at Bestival’s 15th anniversary at Lulworth Estate, Devon.
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Aperol’s 20-feet wide sundial returns to South Bank
Aperol is installing its 20-feet wide sundial on London’s South Bank to encourage people to get together over a drink at the end of the...
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Entries open for digital out-of-home creative competition
Entries open today (10 July) for the ninth digital out-of-home creative competition, run by Ocean in partnership with Campaign.
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Barclaycard creates festival stage diving experience
Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.
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How Budweiser, Visa and Copa90 are targeting fans with experiences in Russia
For fans who have travelled to Russia for the World Cup, brands have been creating a buzz around the tournament with experiences filled with games...
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Ford is using a large AI installation to promote its new car ahead of launch
Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its latest Focus model.
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How Adidas embraced World Cup fever for its biggest UK football activation
The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London’s football-obsessed youth.
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Strongbow’s 10-metre festival installation is back
Strongbow, the cider brand owned by Heineken, has brought back its 10-metre-tall “Archer” installations at festivals for the second year.
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Nike Strike Night scored most effective live experience
Nike Strike Night, the football activation delivered by brand experience agency XYZ, has been the most effective live event between 2016 and 2017.
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Cath Kidston to host world’s largest tea party for 25th birthday
Cath Kidston is marking its 25th anniversary with the world’s biggest cream tea party and ex-Great British Bake Off judge Mary Berry.
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Snap and Instagram go big for Cannes Lions 2018
Among the rose and sunburnt faces on the Croisette, the tech brands upped their game creating experiences to fully engage with the marketing set. Campaign...
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View all the Grands Prix winners from Cannes Lions 2018
Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.
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How British Airways aims to take festival-goers ‘beyond the clouds’
British Airways is bringing the holiday vibe to festival goers at this year’s Isle of Wight Festival, with an immersive holiday and music-themed experience.
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Coca-Cola hosts AR experience for World Cup
Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.
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Time Out curates events in London Eye pods
Time Out is creating a series of 24 events in the London Eye capsules to target Londoners, local workers and students with exercise, talks and...
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How Tic Tac is targeting ‘happy optimists’ with its open house
Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of “taking the most out of life” with an experience that...
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Vogue is using experiential to showcase its Beauty Awards winners
Vogue, the Conde Nast fashion title, has launched a pop-up shop to sell the beauty products that its readers have recognised as the best.
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Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom’s ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
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How Budweiser, Vivo and the BBC are getting closer to fans around the World Cup
As the World Cup kick-off approaches, Budweiser, Icelandair and more are using experiences to get closer to fans. Campaign rounds up the activations to watch....
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Nivea creates ‘mass shower karaoke’ activation at Race for Life events
Nivea, the skincare brand owned by Beiersdorf, has created a shower karaoke experience for Cancer Research’s Race for Life events.