Time Out & City Cruises have launched a new pop-up cinema called 'Movies on the River', where they will be showing classics and new favourites on the top deck of a boat five nights a week.
Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's global marketing director, digital.
WPP saw revenues grow 3.6% on a constant currency basis in the first three months of 2017- but like-like-like growth at the world's biggest advertising company was the lowest in two years.
Kellogg's is today launching "Search for the ultimate Crunchy Nutter", a digital-led campaign that challenges lovers of Crunchy Nut cereal to eat a bowl "in a troublesome place or at a troublesome time".
Created by Publicis New York and built in Prague in the historic Vinohradská tržnice, the balloon Installation which has a total volume of 480 cubic meters took two days to construct. The bubbles in the installation are made from...
This week, Europe's first Brand Film Festival was held at the Oval Space in Bethnal Green, London. Speakers and delegates told the Campaign about how to make a good brand film. Bacardi's global head of brand & PR,...
Churchill Insurance's "Churchie" dog will deliver personalised messages to motorists in an ad that launches today, using vehicle recognition technology in digital outdoor screens.
Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish.
Urban Vision has installed pollution-flighting billboards made of a material called 'The Breath' in London's Leicester Square and Shepherd's Bush. The material uses various nano-molecules to remove harmful pollutants within an area of 25 sq.m. The material can be used...
UK Brand Film Festival is all set to celebrate the best brand film content and has been produced jointly by Campaign and PRWeek. The festival will take place at the Oval Space in Bethnal Green, London on Wednesday...
From Campaign UK
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