You Like Your Logo, but Do Your Consumers? 

Marketers have spent many millions over the decades to conceive, design, update and re imagine their logos. It makes sense, given how consistently consumers see a logo—even as ad campaigns come and go.

Marketers have spent many millions over the decades to conceive, design, update and re imagine their logos. It makes sense, given how consistently consumers see...

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Ford Names New Global CMO in Management Overhaul 

Kumar Galhotra Credit: Ford Kumar Galhotra, president of Ford's Lincoln brand, will add the title of Ford Motor chief marketing officer as part of a management shuffle overseen by new CEO Jim Hackett.

Kumar Galhotra Credit: Ford Kumar Galhotra, president of Ford’s Lincoln brand, will add the title of Ford Motor chief marketing officer as part of a...

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By the Numbers: Coca-Cola’s Times Square Billboard

3x2 Coke By the Numbers Credit: courtesy of Coca-cola Coke has been advertising in New York's Times Square for 97 years, but never as big—and bold—as it is

3×2 Coke By the Numbers Credit: courtesy of Coca-cola Coke has been advertising in New York’s Times Square for 97 years, but never as big—and...

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Bud Light’s NFL Beer Glasses Light Up After Touchdowns 

Credit: Anheuser-Busch When it comes to sports sponsorships, simple signage no longer cuts it, especially for big brands that don't really need the awareness  

Credit: Anheuser-Busch When it comes to sports sponsorships, simple signage no longer cuts it, especially for big brands that don’t really need the awareness  

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Should You Automate Your Instagram Marketing?

Credit: Krisztian Bocsi/Bloomberg If you're halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound  

Credit: Krisztian Bocsi/Bloomberg If you’re halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound...

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Augmented Reality: Marketing’s Trillion-Dollar Opportunity

As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays.  

As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality...

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‘Fearless Girl,’ ‘Boost Your Voice’ and ‘We’re the Superhumans’ Win Grand Prix on Cannes Lions’ Final Night  

The final night of the Cannes Lions International Festival of Creativity unveils what traditionally have been the most anticipated honors of the week

The final night of the Cannes Lions International Festival of Creativity unveils what traditionally have been the most anticipated honors of the week

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Burger King May Be Cannes’ Wackiest Marketer of the Year Yet

Flame-Grilled Restaurants Seems Burger King's grills may have worked a little too well in these ads from David. They showcase photos of BK restaurants in Italy, Oregon and Pennsylvania that, in real life, went up in flames -- with the...

Flame-Grilled Restaurants Seems Burger King’s grills may have worked a little too well in these ads from David. They showcase photos of BK restaurants in...

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Why Warren Buffett’s Face Is on Cherry Coke Cans in China  

Warren Buffett, investment maven and … soda can star? Coca-Cola in China has taken the unusual step of putting the face of its top investor on cans of Cherry Coke in China to promote the drink's launch in the country.

Warren Buffett, investment maven and … soda can star? Coca-Cola in China has taken the unusual step of putting the face of its top investor...

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