San Diego Comic-Con 2018: The final frontier for entertainment brands


Contrary to what you may have heard on the bridge of the starship Enterprise — space is no longer the final frontier. In the marketing sphere for entertainment brands — San Diego Comic-Con International has remained the unchallenged zenith and, at times, the nadir, of entertainment and fanboy marketing for the the last ten years of the comic confab’s 30-year history.…read more at The Drum

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