Samsung Lights Up New York City’s Time Square


times-square

 

To bring full attention to the launch of Galaxy S8 and S8+, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences. Samsung, in collaboration with agencies Wasserman, R/GA, Starcom and a handful of other partners, devised a fully integrated activation comprised of out-of-home, experiential and social marketing across Times Square and the High Line in New YorK. The brand creative focused around the world’s first infinity screen.…read more at Event Magazine

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Renuka Dimri

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