Play-Doh Launches Imagination Tour, To Encourage Families To Have Fun and Be Creative


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Hasbro-owned children’s brand Play-Doh has launched its Imagination Tour, that kicked off on 19 April in Southampton, and is now moving to a further five locations including Warrington, London, Newcastle, Bristol and Birmingham. Play-Doh has worked with experiential agency ID to deliver the tour. Visitors will also get the opportunity to try out the brand’s immersive app i.e. Play-Doh Touch, which brings Play-Doh creations to life.…read more at Event Magazine

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Renuka Dimri

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