Paris Agency Altmann+Pacreau Created “Vision Food Truck”


vision-food-truck

 

Altmann+Pacreau created the “Vision Food Truck,” for Nikon Verres optiques. It was an effort to both promote the brand and trick people into getting eye tests. The idea of “Vision Food Truck” is simple: The menu that is posted on the back wall of the truck is structured like an eye exam. You can order only what you’re able to see.…read more at Adweek

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Renuka Dimri

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