Metallica’s rocking road to digital reinvention after 37 years in the industry


Metallica has been in the industry for 37 years and the band has consistently innovated and broken down barriers in its interactions with fans. Speaking at the opening of at Salesforce’s Dreamforce Summit 2018, drummer and founder of Metallica Lars Ulrich said that the band is “just getting started” on its digital innovation and journey…read more at Marketing Interactive

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