Lessons in Launch Events from Perrier’s Flavorful Pop-Up


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Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new ones—strawberry and watermelon.. . . read more at Event Marketer

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