Jayati Singh of Usha International Spills the Beans on IPL, Experiential & Targeting Young Audiences  


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Usha International entered the headlines again recently as it renewed its association with the IPL as the official partner of the Mumbai Indians team. In an exclusive interview, EVENTFAQS reached out to Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines at Usha International to find out more about the association and what drives the marketing campaigns of the brand.

 . . . read more at eventfaqs

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