Inside the US Open: Five Brands That Scored With Tennis Fans


More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic exhibits, like the Moments of Glory booth, where fans could broadcast their own play-by-play of historic matches, then share them on social media. But the brands came out to play, too, often battling temperatures that hovered near 100 degrees (leading to the Open’s first-ever implementation of an Extreme Heat Policy) to engage the tournament’s passionate fan base…read more at Event Marketer

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