Impact of COVID 19 on Brands and Business Ambika Sharma  

COVID-19 is a black swan event, a human tragedy with a long-term economic damage. Everything that we knew about the world conducted business 60 days ago has changed. In the next few quarters consumer behavior, changed media consumption, partial relaxation of restrictions, drop of discretionary spends and many other factors will define a new normal for more than just purchase patterns. In the next few quarters we will see freakonomics at its best.…read more at Everything Experiential