How to Optimize Event Footprints for Instagram


Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.. . . read more at eventmarketer

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How to Optimize Event Footprints for Instagram