How to create video content your audience wants to see


Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we often don’t have the confidence – or resources, or skills – to take advantage of video in our campaigns.…read more at The Drum

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