How This Beauty Brand Kept Its Annual Event Fresh


Lancôme introduced its newest color, skincare, and fragrance products in a more modern way this year. Once again, French beauty brand Lancôme opened up its “home” to guests, including various editors, influencers, and company executives.For this year’s Maison Lancôme Paris event, which was held on June 14 and produced by HL Group’s event team, the brand moved its digs from the grand Academy Mansion located on the Upper East Side to a more sleek $34-million-dollar townhouse in downtown Manhattan.“The brand is going in a more modern direction, and we wanted to put more of a modern spin on [the event],” said vice president of the events team Andrew Barlow about the decision to change venues after several years at the uptown estate.Although the venue was different, the event’s concept followed a similar format to last year, with each product having “their own individual moment” inside the rooms of the seven-floor townhome.

 . . . read more at BIZBASH

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