The company invited guests and influencers to test out its new instant digital camera inside a photo-friendly playland. To celebrate the launch of its new camera, Fujifilm hosted an immersive two-day event that was specifically designed to highlight the gadget’s capabilities and allow for maximum photo ops.Starting on May 17 at Bathhouse Studios, located in New York’s Lower East Side neighborhood, guests and influencers were given the chance to test out the Instax Square SQ10, an instant digital hybrid camera that features a preview screen and filter options, allowing users to edit photos before printing them.After a press preview with company executives and product designers, space was opened up to invited influencers who were able to explore and shoot throughout the two floors of the venue, which included multiple photo booth set-ups, a mirror maze, and a secret bar with signature cocktails.
. . . read more at BIZBASH