How Event Furniture Trends Help Brands Increase Dwell Time


When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are placing greater importance on the role that furnishings play in the overall success of their events. Want to increase attendee dwell time? Creating a comfortable setup, both physically and psychologically, is a great place to start.. . . read more at eventmarketer

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How Event Furniture Trends Help Brands Increase Dwell Time