High-Tech Measurement Strategies Are Transforming the Event Marketing Landscape


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In the era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to the beverage, are incorporating virtual reality, biometrics, wearables and more into engagements.…read more at Event Marketer

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High-Tech Measurement Strategies Are Transforming the Event Marketing Landscape