Global Event Campaign: How AOL and Yahoo Merged as Oath


AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. So, when it came time for the two brands’ reorganization into one digital media powerhouse called Oath, the marketing strategy needed to celebrate and recognize the brands’ well-known assets while pushing a new message and direction.…read more at Event Marketer

Comments

comments


What's Your Reaction?

WOW
0
WOW
Love Love
0
Love
OMG OMG
0
OMG
Haha
0
Haha
Like
0
Like