Ford’s Augmented Reality Tech Offers a Peek Under the Hood


ford_ar_auto-show-2017-3

Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent as the features hidden beneath the metal of the Ford GT, the F-150 pickup truck and the EcoSport SUV came into view.. . . read more at eventmarketer

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