Few Tips from Top marketers to maximise digital effectiveness


maximise-digital-effectiveness

How to be successful in the digital age? Here are few tricks and tips from top marketers:

“Digital first” myntra by Pete Markey, Aviva brand communication and MD

 

Importance of segmentation and personalisation by Jonathan Earle, Dixons Carphone commercial MD

 

Use of influencers to boost brand’s digital effectiveness by Pollyanna Ward, Mondelez digital and social media manager

 

Balance between long and short-term metrics by Mark Pickles, Peugeot MD

 

Use the right activity against the right KPIs by Mark Beard, The Economist senior vice president of digital media and content strategy

…read more at Marketing Week

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