E3 2018: 18 Unconventional Booth Ideas From the Splashy Video Game Expo


Photo: Courtesy of FGPG

Publishers created eye-catching booths inspired by Fortnite, Jurassic World Evolution, Fallout 76, and other popular video games. E3 kicked off on June 12 at the Los Angeles Convention Center. The three-day video-game expo from the Entertainment Software Association drew more than 69,000 video-game-industry professionals, investor analysts, and retailers from more than 100 countries, plus 3,250 products and video games from more than 200 exhibitors.

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