“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault


For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.…read more at Everything Experiential

Comments

comments


What's Your Reaction?

WOW
0
WOW
Love Love
0
Love
OMG OMG
0
OMG
Haha
0
Haha
Like
0
Like