Coca-Cola’s New Packaging Stunt: Detachable Bottle Labels That Work as Wristbands


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Coca-Cola Made bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands are developed by McCann Bucharest that came in eight designs. Not everyone granted access to a festival—first, you had to scan it with a special app to see if it was a winner.…read more at Adweek

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Coca-Cola’s New Packaging Stunt: Detachable Bottle Labels That Work as Wristbands