5 Ways One Historic Music Venue Uses Instagram to Reach Fans
How do you stay connected with music fans? Here are five ways the Capitol Theatre uses Instagram to reach fans.
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HSBC displays #PaddleTogether artwork in honour of Dragon Boat Festival
HSBC has launched an offline and online brand activation – #PaddleTogether on Facebook to show its support for the unwavering spirit of dragon boat athletes...
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3 Ways to Determine if Music Festival Sponsorship Is Worthwhile for Your Brand
While Beyonce’s epic performance solidified Coachella’s cool status on the national stage, it’s not the only show in town. Other regional summer music festivals like...
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How British Airways aims to take festival-goers ‘beyond the clouds’
British Airways is bringing the holiday vibe to festival goers at this year’s Isle of Wight Festival, with an immersive holiday and music-themed experience.
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ASICS Unveils The World’s First Running Track To Train The Mind
ASICS unveiled the world’s first running track to train the mind: a custom-built 150-metre course in London, England, which is cloaked in darkness with no...
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10 Best Ideas of the Week: a Velociraptor Lego Sculpture, Taco Bell’s Hair-Dye Salon, Tinder’s Cardi B Concert
Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes a Lego velociraptor sculpture at a Jurassic World: Fallen Kingdom fan experience...
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Coca-Cola hosts AR experience for World Cup
Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.
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Two Events that Doubled Sales with Facebook Ads and Integrations
Want to get the most out of your Facebook campaigns? Take a cue from these successful Facebook event ad examples from two sold-out events.
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Greenscape makes insects tweet to raise awareness about the hazards of e-waste
Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
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adidas Re-Creates the Venice Pavilion at ‘Beyond the Streets’
There was a time not so long ago when street art and graffiti were viewed not as art forms, but as vandalism. Flash-forward to today,...
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4 Event Production Tips for Winning Sports Celebrations
The producers of the parade for the Stanley Cup-winning Washington Capitals share how they put together the massive public event. There’s a sports superstition that...
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How This Food Award Show Channeled Art, Music, and Political Activism
The Restaurant Association of Metropolitan Washington celebrated the region’s food service industry at a splashy gala that didn’t skimp on fun. After 36 years, the...
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11 Rad Ways to Incorporate Surfboards Into Summer Events
See how these parties, festivals, and brands interpreted the cool aesthetic of surf culture. In addition to fun inflatables and sand pails, beach-theme events are...
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20 Inspiring Examples of Team-Building Activities
Here are over 20 ideas and reasons why many event planners are deciding Calgary is the best setting for team-building activities.
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3 Key Conference and Corporate Event Promotion Trends
Taken from a survey of over 800 event professionals, these three event marketing tactics drive the most registrations.
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Instagram celebrates its 1 billion user mark with the launch of YouTube rival IGTV
Instagram today marked reaching one billion users with the launch of a recently rumored long-form video service called IGTV.
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L.L. Bean Created a Fully-Functional Outdoor Office, and Is Taking it On Tour Around the U.S.
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would.
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Amazon is bringing Alexa to hotel rooms
Amazon is bringing Alexa to hotel rooms across the country via a tie-up with Marriott International.
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How W Hotels Plans to Reinvent Music Festivals With Its Wake Up Call Series
The brand announced the expansion of its music festival concept with stops in Los Angeles, Barcelona, and Bali this year. Today, W Hotels announced the...
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Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to...
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E3 2018: 18 Unconventional Booth Ideas From the Splashy Video Game Expo
Publishers created eye-catching booths inspired by Fortnite, Jurassic World Evolution, Fallout 76, and other popular video games. E3 kicked off on June 12 at the...
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Check out these 4 new Cannes bots for Messenger
The Cannes Event Bot, created by The Bot Platform, is the festival’s ultimate party guide, while Cannes Photo Bot, designed by Gratafy, helps you create your own...
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L’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming
CANNES, France—Later this year, L’Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense...
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3 Reasons to Plan a Corporate Event at Cirque du Soleil
Whether you want to treat your clients or plan a teambuilding activity, Cirque du Soleil offers unforgettable corporate V.I.P. experiences. Exclusive V.I.P.
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Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods...