How experiential marketing can adapt
The impact on experiential marketing. Led by Creativity Editor Ann-Christine Diaz, a panel of agency leaders discuss how COVID-19 has disrupted the experiential business while...
The impact on experiential marketing. Led by Creativity Editor Ann-Christine Diaz, a panel of agency leaders discuss how COVID-19 has disrupted the experiential business while...
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host...
“It’s like a choose-your-own-adventure experience with everyone going live at the same time,” Daly says. “You can watch someone throw a pot, take a studio...
The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a...
Celebrities will go head to head to become ultimate chicken champions.
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling...
While competitors reduce their marketing spend and focus on short-term product sales, investing in marketing can be used to soften losses during this time, reduce...
The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning. The Shorty Awards teamed up with creative agency We Are...
The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector
If successful, this event could lead to others. However, social distancing will force the Postillion to operate at an estimated 20-40% capacity, and the cost...
While some planners are scrambling to figure out the saving grace that is virtual events, others are leading the way with novel virtual event experiences....
Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch...
Hosting virtual happy hours on videoconferencing platforms like Zoom is the new normal for agencies and brands during the Covid-19 pandemic. Nikon, however, is putting...
But when the COVID-19 pandemic hit, Alexandra and her team needed a way to bring the rich sensory experience of Murray’s classes into the virtual...
Now is not the time for over-selling. Consumers are understandably distracted, and with the news full of frightening stats, overt sales messages are unlikely to...
Event is set to take place in June.
The impact of Covid-19 will on the travel industry will be “nine times worse than 9/11,” the U.S. Travel Association said today. The trade organization...
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates....
It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that...
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
Although brands are acknowledging the need for omnipresence in times of the COVID-19, most retailers believe that in-store experiences will continue to dominate post the...
That thinking has led to big creative ideas, big business wins and eyebrow-raising deals, and it’s hard to imagine what the texture of advertising today...
Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their...
Lions Live, which is free to everyone and will run throughout the month of June, will celebrate creative work worldwide as well as serve as...
The coronavirus outbreak has forced eventprofs to make and announce difficult and often heartbreaking decisions regarding the status of their events. Some have done better...