YSL Beauty Hotel brings digital beauty experience to customers in Hong Kong
Following the success in fashion meccas in Paris, Tokyo and Madrid, YSL Beauté has launched a “YSL Beauty Hotel” in Hong Kong, where customers can...
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Nat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet Firmly on the Ground
Nat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet Firmly on the Ground
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Impressive Isn’t Always Impactful in Experiential Marketing
In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a...
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10 Best Ideas of the Week: LED Flowers, a Lavender Cocktail Garnish Wall, L.L. Bean’s Cycling Desks
Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes LED “flowers” at St-Germain’s summer soiree in Los Angeles; a...
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4 Contemporary Trade Show Trends That Offer Big Marketing Value
If your company hasn’t tried its hand at trade show marketing, it’s time to get on board. From strengthening brand awareness and inspiring brand loyalty...
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6 Strategies to Find Your Conference Keynote and Other Speakers
Your speakers and panelists are arguably the most important part of your conference. Here’s where to find them
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How to Measure the Impact of Micro-Influencers at Your Event
Micro-influencers engage in buying conversations 22.2 times more often than the average consumer — conversations they could be having about attending and recommending your event.
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5 Brand Logo Redesigns That Pissed People Off
Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was … less than enthusiastic.
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Wall Art: 8 Eye-Catching Instagram-Friendly Murals from Brands
Delta, Adidas, and Refinery29 are using an age-old art form as social media bait, event decor, and more. Back in the day, large-scale, hand-painted murals...
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These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
If you’re a Cleveland Browns fans, or just a football fan in general, you’ll know that it’s been a rough couple of seasons for the...
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One week left for Event Awards early-bird tickets
There is just one week left to grab an early-bird ticket to the Campaign Event Awards, which takes place on 1 November at the Eventim...
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Fixing the Oscars: What Event Producers Think of the Future Ceremony Changes
Overall, event pros applaud the breaks in tradition but suggest going further by integrating social media, changing the stage design, and other ideas for the...
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The Top 6 Jobs You Should Outsource for Event Day
To pull off an incredible event, you need a strong team on the ground. But what do you do when your small and mighty core...
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Badge Takes on New Shapes to Tell Event Stories
As a leading supplier of customized badges and exclusive event products, pc/nametag Inc. works with planners to make their jobs easier and their events a...
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“LOVE.FOUND.” public installation makes Chongqing IFS as trend landmark
Wharf’s Chongqing International Finance Square (Chongqing IFS) has partnered with renowned Italian artist and architect, Simone Carena and ethnic Chinese artist, Yihong Hsu, unveiling a...
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Carlsberg creates ‘world’s first’ off-the-grid pub powered by waterfall
Carlsberg, the Danish lager brand, has created the “world’s first” off-the-grid pub powered by a waterfall.
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Bringing Dessert to the Desert with Burning Man Gummy Bear
New York City-based David G. Flatt Ltd. is adding Burning Man to its already extensive résumé.
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San Diego Comic-Con 2018: The final frontier for entertainment brands
Contrary to what you may have heard on the bridge of the starship Enterprise — space is no longer the final frontier. In the marketing...
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Toast to Summer: 26 Event Highlights From Spirit Brands This Season
See some of the most eye-catching event design and activity ideas from Absolut, Jose Cuervo, St-Germain, Aperol, and more. Summer tends to be the go-to...
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8 Things to Know Before Dating an Event Planner
Dating — or thinking about asking out — an event planner? Here are the best things about them — plus a few personality quirks
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10 Best Ideas of the Week: a Gummy Bear Tree, Tim Hortons Pajama Robes, a Rainbow-Hued Craft Installation
Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes a gummy bear tree from confectionary brand Black Forest in...
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Event Industry Trends From Around the World in 2018
Discover the latest event industry trends in this infographic, using new data from more than 4,000 event creators from around the world
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Fossil Group announces a global licensing agreement with BMW for watches and smartwatches
In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available i
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How Events are Ushering in the Next Era of Cause Marketing
Where cause marketing once entailed fundraisers and galas, its evolution has led to more event-based consumer campaigns that actively support an issue
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L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook
The collaboration will see L’Oréal’s beauty brands create augmented reality experiences that can be delivered through Facebook as it looks to bring the technology to...