How experiential marketing can adapt
The impact on experiential marketing. Led by Creativity Editor Ann-Christine Diaz, a panel of agency leaders discuss how COVID-19 has disrupted the experiential business while...
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Facebook Reveals Several New Video-Related Features Across Its Family of Apps
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host...
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Taking “Shop Local” Global: Renegade Craft’s First Fully-Virtual Event
“It’s like a choose-your-own-adventure experience with everyone going live at the same time,” Daly says. “You can watch someone throw a pot, take a studio...
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World Travel & Tourism Council Launches #TogetherInTravel Campaign to Promote Global Tourism
The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a...
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KFC stages live culinary battles to help Comic Relief
Celebrities will go head to head to become ultimate chicken champions.
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The Virtual NFL Draft Is Getting Brands Back in the Game
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling...
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When all your audience is on social media, don’t stop your marketing budget
While competitors reduce their marketing spend and focus on short-term product sales, investing in marketing can be used to soften losses during this time, reduce...
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The Brands and Organizations Named Winners of the 12th Annual Shorty Awards
The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning. The Shorty Awards teamed up with creative agency We Are...
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Sorrell on Facebook’s Jio deal: ‘Whilst everyone else is looking at their boots, they are looking at the sky’
The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector
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How Venues Are Preparing With Social Distancing Measures
If successful, this event could lead to others. However, social distancing will force the Postillion to operate at an estimated 20-40% capacity, and the cost...
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10 Standout Virtual Event Ideas From Around the Industry
While some planners are scrambling to figure out the saving grace that is virtual events, others are leading the way with novel virtual event experiences....
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10 Steps to Smoothly Win a Virtual Pitch
Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch...
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Nikon Aims to Spark Creativity With Free Virtual Series
Hosting virtual happy hours on videoconferencing platforms like Zoom is the new normal for agencies and brands during the Covid-19 pandemic. Nikon, however, is putting...
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Cheese Whiz: How Murray’s Turned Cheese Tasting into the Next Must-Attend Virtual Event
But when the COVID-19 pandemic hit, Alexandra and her team needed a way to bring the rich sensory experience of Murray’s classes into the virtual...
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End of an era: the brand new day of marketing
Now is not the time for over-selling. Consumers are understandably distracted, and with the news full of frightening stats, overt sales messages are unlikely to...
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London Fashion Week goes digital for merged men’s and women’s event
Event is set to take place in June.
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Coronavirus Will Be ‘9 Times Worse Than 9/11’ for Travel
The impact of Covid-19 will on the travel industry will be “nine times worse than 9/11,” the U.S. Travel Association said today. The trade organization...
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Earth Day Experiential: Nine Ideas to Inspire Event Planning
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates....
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Adweek Together: Experiential Marketing After Covid-19
It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that...
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After a global lockdown, Asics turned to VR to launch its Olympics shoe range
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
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In store luxury experiences will continue to dominate in the post COVID world say experts
Although brands are acknowledging the need for omnipresence in times of the COVID-19, most retailers believe that in-store experiences will continue to dominate post the...
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Droga5 is Ad Age Agency of the Decade
That thinking has led to big creative ideas, big business wins and eyebrow-raising deals, and it’s hard to imagine what the texture of advertising today...
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Three Virtual Collaboration Platforms to Keep you Connected
Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their...
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Cannes Lions announces live platform to educate and inspire global creative community
Lions Live, which is free to everyone and will run throughout the month of June, will celebrate creative work worldwide as well as serve as...
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How These 4 Event Brands Tackled Covid-19 Crisis Communications
The coronavirus outbreak has forced eventprofs to make and announce difficult and often heartbreaking decisions regarding the status of their events. Some have done better...