The Most Bendable Yogis Are a Mesmerizing Way to Sell This Wellness Tea
Globally, tea consumption is on a steady rise, and one of the main drivers of its growth lies in millennial and Gen Z consumers. According...
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Nissan chairman arrested over financial violation
Based on a whistleblower report, Nissan Motor conducted an internal investigation over the past several months regarding misconduct involving the company’s representative director and chairman...
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How to Maintain your Business Events’ Cash Flow
As the coronavirus pandemic persists, many planners find themselves struggling as events are postponed into the fall. But they’re also rapidly adapting to the current...
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WPP’s Mark Read reluctantly bracing for layoffs and BBDO parts ways with Hahn and Rolfe
WPP CEO Mark Read is being pragmatic in his assessment of the effects of the coronavirus pandemic on his holding company and its employees. “Our...
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Facebook Reveals Several New Video-Related Features Across Its Family of Apps
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host...
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Snapchat’s New Lens Reacts to the Sounds It Hears
Snapchat’s New Lens Reacts to the Sounds It Hears
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Ford’s VR experience convinced 91% of drivers and cyclists to change their behaviour
Ford, its WPP agency team, and Happy Finish have created a VR experience called “WheelSwap” in which motorists are transported to a cyclist’s point-of-view and...
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This Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their Phones
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But...
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Greenscape makes insects tweet to raise awareness about the hazards of e-waste
Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
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Insider Tips: How to Organize Successful Q&A Sessions
Without proper preparation, your Q&A session can fall flat and damage the attendee experience. But live Q&A tools can transform an ordinary session into the...
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House of Vans launches first UK festival experience at Bestival
The London space based on sports brand Vans will showcase creativity at Bestival’s 15th anniversary at Lulworth Estate, Devon.
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6 Must-Have Metrics For Your Event Management Dashboard
Looking for a better way to keep tabs on your event in real-time? Here are the six key metrics your event management dashboard needs to...
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This Japanese Company Believes That Renting Space on Armpits Is the Next Great Ad Frontier
Another sweltering subway commute. You don’t notice the people coming and going from your train, or the ads peppering the inside of the car. You’ve...
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From Caviar to Cadillacs: 10 Luxury Teambuilding Activities for Groups
Looking for an extravagant experience at your next meeting, conference, or corporate retreat? Here’s what to book with a big budget. From a caviar tasting...
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10 Best Ideas of the Week: LED Flowers, a Lavender Cocktail Garnish Wall, L.L. Bean’s Cycling Desks
Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes LED “flowers” at St-Germain’s summer soiree in Los Angeles; a...
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Five Strategies for Elevating Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms....
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13 Standout Examples of Topiary at Events
From company logos to whimsical animals, here’s a look at clever ways event designers have used shaped shrubbery. Topiary has long been a favorite of...
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Creativity, tech and Instagrammable moments are trends among Campaign Event Awards shortlist
Creativity, technology, multi-room experiences and Instagrammable moments are some of the trends that the Campaign Event Awards judges picked out from branded events this year
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Emmys 2018: 28 Splashy Decor Ideas From the Week’s Biggest Parties
See how HBO, Fox, Hulu, the Television Academy, Netflix, and more celebrated the Primetime Emmy Awards’ 70th anniversary. The 70th annual Primetime Emmy Awards took...
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Spotify partners BBC Music event to offer live podcasts and masterclasses
Spotify, the music-streaming service, is partnering BBC Music Introducing to host a series of live podcasts and masterclasses at the latter’s second annual live event. ...
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Awards: The Best Use of Design and Technology
The editors of Event Marketer magazine present the Experience Design & Technology Awards, the world’s only marketing awards program recognizing the use of design and...
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I woke up like this: the future of Experiential Marketing is the sleepover
You wake up, flawless Post up, flawless Ride round in it, flawless Flossin on that, flawless I woke up like this – Beyoncé: Flawless (2013)...
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This Week in Los Angeles: Whimsical Bubble Displays, Projection Mapping in Real Time, Previewing Politicon
West Coast bureau chief Claire Hoffman recaps the week’s biggest event news. Welcome to BizBash’s new Los Angeles-based column, where West Coast bureau chief Claire...
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Booking Outside the Box: New, Unusual Live Music Trends
Everyone involved in music booking knows it: fans are hungry for something new and different. Here’s a few unusual live music trends from across the...
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Why Lyft Brought a 30-Foot Ballerina to Downtown Las Vegas
The three-month promotion, which incorporates pieces from Burning Man, is the latest example of the brand’s increased focus on art-related events and stunts. Rideshare company...