10 Truths Our Event Clients Should Know 

In this new video we take a look at some of the major truths that we want our clients to understand when it comes to hiring an event professional.

In this new video we take a look at some of the major truths that we want our clients to understand when it comes to...

From
shipsomnia

Shipsomnia: The Floating Tomorrowland of Festivals on Sea, That Sets the Bar for Cruise Festivals

From massive production to art-installations, music, and a specially curated theme, Shipsomnia is a voyage that will leave you with stories for a lifetime. Shipsomnia sets itself apart for being a true celebration of the arts, creativity, and music...

From massive production to art-installations, music, and a specially curated theme, Shipsomnia is a voyage that will leave you with stories for a lifetime. Shipsomnia...

From
volv

Volvo Trucks North America Sets New Guinness World Record for the Largest Ever Unboxing

Volvo Trucks North America has achieved a Guinness World Record for "Largest Unboxing" in grand style as big-rig enthusiast Joel Jovine, age 3, unveiled Volvo's latest VNL 760 tractor trailer by unwrapping a large truck container. The silver VNL...

Volvo Trucks North America has achieved a Guinness World Record for “Largest Unboxing” in grand style as big-rig enthusiast Joel Jovine, age 3, unveiled Volvo’s...

From
event-tech-live

Have a Look at What Experiential Event Technology Looks Like from the Inside

While launching a successful experiential experience you usually requires a team of hardware technologists, software developers, creatives, and designers. In this session, the creative brief is flipped over and look at what goes into creating an experiential masterpiece,...

  While launching a successful experiential experience you usually requires a team of hardware technologists, software developers, creatives, and designers. In this session, the creative...

From
volvo

Volvo Curated World’s First-Ever Exhibit of Photos Shot with The XC60’s Safety Camera

Volvo is presenting the world’s first collection of photographs created with The XC60’s Safety Camera. Swedish agency Forsman & Bodenfors organized the world’s first-ever exhibit of photos taken with a car’s camera, with help from Pulitzer Prize- and Emmy-winning...

Volvo is presenting the world’s first collection of photographs created with The XC60’s Safety Camera. Swedish agency Forsman & Bodenfors organized the world’s first-ever exhibit...

From
speakers

Want to Know How to Get the Most Out of Your Conference Speakers?

From this video, you will learn the 5 Tips about speaker management at conferences. The way you handle content has become one of the most important factors in how we evaluate conferences and the relationship you have with...

  From this video, you will learn the 5 Tips about speaker management at conferences. The way you handle content has become one of the...

From
alibaba

Alibaba Featured Two New Technologies Staff-Less Tao Cafe and Smart Speaker to Disrupt the Offline Retail Space

Alibaba unveils staff-less Tao Cafe and smart speaker to revolutionise offline retail at its second annual Taobao Maker Festival from 8-12 July. Alibaba has launched an experimental cashier-less store called “Tao Cafe” (淘咖啡) and smart speaker “Tmall Genie”....

  Alibaba unveils staff-less Tao Cafe and smart speaker to revolutionise offline retail at its second annual Taobao Maker Festival from 8-12 July. Alibaba has...

From
wpca

Momentum Worldwide and Flight School Have Developed a Multi-Player VR Experience For GMC

Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the latter’s longstanding relationship with the Calgary Stampede. Rangeland Derby VR that allows up to...

    Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the...

From
harland

KFC Made a Robot Colonel Sanders to Take Drive-Thru Order

KFC and Wieden & Kennedy unveiled their latest new Colonel Sanders, a robot. To celebrate National Fried Chicken Day, KFC has created H.A.R.L.A.N.D., short for Human Assisted Robotic Linguistic Animatronic Networked Device. The robot is a "state-of-the-art voice modulator...

KFC and Wieden & Kennedy unveiled their latest new Colonel Sanders, a robot. To celebrate National Fried Chicken Day, KFC has created H.A.R.L.A.N.D., short for...

From
venues

Want to Know, Why Event Planners and Venues Drive Each Other Insane?

Venue and event planner partnership is one of the most treasured partnerships that one should have. By watching this video, you will get to know the way that venues and event planners treat each other, and the things...

  Venue and event planner partnership is one of the most treasured partnerships that one should have. By watching this video, you will get to...

From
puma

Puma Launches Its NETFIT Lacing Technology

PUMA on May 4 introduced its NETFIT lacing technology and from the reveal of the new tech by the world’s fastest man, Usain Bolt, to an on-site Lacing Lab, the event’s array of engagements offered attendees a glimpse...

  PUMA on May 4 introduced its NETFIT lacing technology and from the reveal of the new tech by the world’s fastest man, Usain Bolt,...

From
samsung

Samsung Created Four Unique Experience Zones as Part of Its Galaxy S8 Nationwide Launch

Samsung targets Millennials with Four Unique Experience Zones, "#throwback360", "VRcade", "DeXspace" and "Samsung Pay" across 11 partner retail locations in Singapore as Part of Its Galaxy S8 Nationwide Launch. The “Galaxy Plus” campaign was conceptualized and produced by...

  Samsung targets Millennials with Four Unique Experience Zones, “#throwback360”, “VRcade”, “DeXspace” and “Samsung Pay” across 11 partner retail locations in Singapore as Part of...

From
jersey

Manchester United’s Indian Partner Apollo Tyres Launches #Earnthejersey – an Augmented Reality App

Apollo tyres launch #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. The AR mobile-based app, allows a player to scan...

  Apollo tyres launch #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football...

From
taalbelia

Taalbelia Festival Is Coming Back for a Second Edition in December

Taalbelia, the four-day long festival which had given music and art lovers from the nation a delectable and charming festival, is coming back with its unique bouquet of delightful experiences. With 3 stages, over 30...

Taalbelia, the four-day long festival which had given music and art lovers from the nation a delectable and charming festival, is coming back with its...

From
mirror-60-v2

Greenwich based Meantime Brewing Company has unveiled the world’s first ‘Smart Mirror’

Beer brand Meantime has developed a 'Smart Mirror', which claims to reflect the sun's rays and keep beer gardens in constant sunshine throughout the summer. Smart mirror has been designed in collaboration with artist and inventor Andrew Shoben,...

  Beer brand Meantime has developed a ‘Smart Mirror’, which claims to reflect the sun’s rays and keep beer gardens in constant sunshine throughout the...

From
lemon-tea

BBDO Hong Kong & Vita Lemon Tea Launched AR Music Jam

BBDO Hong Kong has helped Vitasoy International Holdings Limited launch a brand campaign for its Vita Lemon Tea (VLT). BBDO Hong Kong created a highly engaging TV spot, created by different people using VLT ingredients as a component...

  BBDO Hong Kong has helped Vitasoy International Holdings Limited launch a brand campaign for its Vita Lemon Tea (VLT). BBDO Hong Kong created a...

From
drone

The Launch of Drone Racing League in London

The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017. The modern sport embracing cutting edge drone tech, which is attracting sponsors and broadcasters at pace, launched...

  The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017. The modern sport...

From
singapore-airlines-2

Singapore Airlines Celebrated Its 70th Anniversary with the Launch of an Animated Short Film, “The Magic Pen”

Singapore Airlines has launched an animated short film, “The Magic Pen“, which focuses on the airline’s commitment to its customers. The short film was launched to celebrate the 70 years of Singapore Airlines service...

  Singapore Airlines has launched an animated short film, “The Magic Pen“, which focuses on the airline’s commitment to its customers. The short film was...

From
smooth-and-fresh-stout

Guinness Bright Launches Using Visual Retale’s Anamorphic Projection

Guinness Malaysia has collaborated with Visual Retale on its latest beverage debut, Guinness Bright which is available only in Malaysia. The new beer is said to taste like “a smooth and fresh stout infused with invigorating coffee, ginger,...

  Guinness Malaysia has collaborated with Visual Retale on its latest beverage debut, Guinness Bright which is available only in Malaysia. The new beer is...

From
lucozade

Lucozade Hands Out Contactless Bottles to London Commuters to Support ‘Find Your Flow’ Campaign

Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be swiped for entry to the city’s Tube network as well as offering a refreshing...

  Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be...

From
mcd

McDonald Just Took the Convenience Game to a Whole New Level with the McDonald’s Drive-Thruck

Recently, McDonald’s Brazil and ad agency DPZ&T built a mobile drive-thru truck that will drive to you instead—hyperbolically communicating the brand’s consistent accessibility. The truck traveled through the streets of Sao Paulo offering drivers the opportunity to order...

  Recently, McDonald’s Brazil and ad agency DPZ&T built a mobile drive-thru truck that will drive to you instead—hyperbolically communicating the brand’s consistent accessibility. The...

From
vir-das

5 Indian Stand-Up Artists Who Have Taken the World of Stand-Up Comedy to the Next Level

People in India have taken the phrase 'Laughter is the best medicine' seriously and have executed it in a funny way in the form of open mic stand-ups. Let's have a look at some of the Indian stand-up...

  People in India have taken the phrase ‘Laughter is the best medicine’ seriously and have executed it in a funny way in the form...

From
no-guts-no-glory

BBC Sport Created 360-Degree Video Experience to Build Up Around Its FA Cup Coverage

BBC Sport has created an immersive 360-degree video experience. The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United...

  BBC Sport has created an immersive 360-degree video experience. The two-minute film takes viewers down Wembley Way to relive some of the standout moments...

From
play-doh

Play-Doh Launches Imagination Tour, To Encourage Families To Have Fun and Be Creative

Hasbro-owned children's brand Play-Doh has launched its Imagination Tour, that kicked off on 19 April in Southampton, and is now moving to a further five locations including Warrington, London, Newcastle, Bristol and Birmingham. Play-Doh has worked with experiential...

  Hasbro-owned children’s brand Play-Doh has launched its Imagination Tour, that kicked off on 19 April in Southampton, and is now moving to a further...

From
coca-cola

Coca-Cola’s New Packaging Stunt: Detachable Bottle Labels That Work as Wristbands

Coca-Cola Made bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands are developed by McCann Bucharest that came in eight designs. Not everyone granted access to a festival—first,...

  Coca-Cola Made bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands are developed by...

From
thyssenkrup

Transhuman Collective Creates a Spectacular 3D Mapping Installation

Thyssenkrup AG, a German multinational conglomerate wanted to create a new media installation for their Experience Centre in Pune and roped in Transhuman Collective to create a 3D Projection Mapping installation which could take their consumers through their product...

Thyssenkrup AG, a German multinational conglomerate wanted to create a new media installation for their Experience Centre in Pune and roped in Transhuman Collective to...

From
digital

High-Tech Measurement Strategies Are Transforming the Event Marketing Landscape

In the era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to the beverage, are incorporating virtual reality, biometrics, wearables...

  In the era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes,...

From
airbnb-min-2

To Boost Tourism, Sweden Listed Its Entire Country on Airbnb

Sweden’s tourist board, Visit Sweden, has partnered with Airbnb to educate and interest travelers in their concept of "Allemansrätten," or “everyman’s right” and to turn the entire country of Sweden into an Airbnb listing. This campaign is created...

  Sweden’s tourist board, Visit Sweden, has partnered with Airbnb to educate and interest travelers in their concept of “Allemansrätten,” or “everyman’s right” and to...

From
pizza

Pizza Lovers Are Happier When They’re Smelling a Pizza in the Oven

DiGiorno conducted an experiment in which he recruited 24 “real people” to attend three different pizza parties and installed more than 40 cameras. According to DiGiorno,“partygoers were happiest” when the smell of pizza permeated the room, with joy...

  DiGiorno conducted an experiment in which he recruited 24 “real people” to attend three different pizza parties and installed more than 40 cameras. According...

From
scent

Take Away the Fear of Travel with “Scents of the City”

"Scents of the City,” a whimsical opportunity to explore new (yet train-accessible) cities through your nose. From May 12-14, French agency Rosapark created a pop-up travel agency in the middle of a Brussels gallery, using scented beads suspended from...

“Scents of the City,” a whimsical opportunity to explore new (yet train-accessible) cities through your nose. From May 12-14, French agency Rosapark created a pop-up...

From
tonyfernandes

Sir Richard Branson Has Been Awarded the Drum Marketing Awards Lifetime Achievement Award

Virgin founder Sir Richard Branson received The Drum Marketing Awards Lifetime Achievement Award at this year's ceremony. Sir Richard has spent over 4 decades pioneering marketing innovation in order to drive his business ventures of Virgin Atlantic, Virgin...

  Virgin founder Sir Richard Branson received The Drum Marketing Awards Lifetime Achievement Award at this year’s ceremony. Sir Richard has spent over 4 decades...

From
vr-2

Visual Retale Has Expanded Its Offering Through the Launch of Its 3D Animation Posters

3D media OOH specialist Visual Retale launches its 3D animation posters ahead of this year’s Raya. Sailendra Kanagasundram, CEO, said that the latest concept has a new format that requires minimal animation, providing a quick and swift solution in...

3D media OOH specialist Visual Retale launches its 3D animation posters ahead of this year’s Raya. Sailendra Kanagasundram, CEO, said that the latest concept has...

From
vision-food-truck

Paris Agency Altmann+Pacreau Created “Vision Food Truck”

Altmann+Pacreau created the “Vision Food Truck,” for Nikon Verres optiques. It was an effort to both promote the brand and trick people into getting eye tests. The idea of "Vision Food Truck" is simple: The menu that is...

  Altmann+Pacreau created the “Vision Food Truck,” for Nikon Verres optiques. It was an effort to both promote the brand and trick people into getting...

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