After a global lockdown, Asics turned to VR to launch its Olympics shoe range
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
Launches
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Emami forays into hand sanitiser segment under BoroPlus brand
Kolkata-based FMCG major Emami Ltd on Thursday announced its foray into the hand sanitiser segment in the wake of coronavirus pandemic with the launch of the...
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BT launches countless paper aeroplanes for ‘Moments’ brand campaign
BT has launched its ‘Moments’ brand campaign, transforming the London skyline with countless paper aeroplanes flown as a metaphor for BT’s ability to help facilitate...
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The Beginner’s Guide to Launching Social Media Ads for Your Event
Not sure where to start with paid social media ads? Get started with these three essential steps
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DJ Bravo launches apparel brand in India
Cornerstone Sports, which manage Bravo in India, is assisting in the marketing and distribution of the brand in India
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35 Under 35 Unveiled: The Next Gen of Experiential Marketing
They’re bold risk-takers and they are driving the industry forward. Event Marketer and NVE Experience Agency unveiled the industry’s first 35 Under 35
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OrFans engages football fans without countries in coming World Cup
The World Cup is a time when many diehard football fans become orphans, with no country in the running to call their own. The feeling,...
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H Energy FSRU Launch at JSW Port in Ratnagiri Executed Perfectly by Work That Works
The launch event was executed on May 1, 2018, after team Work That Works won the pitch post the first meeting with the client
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Vibgyor executes the launch of Huawei’s P-series in India
Huawei connected with Vibgyor for the India launch of its two latest additions in P-series, the first triple camera smartphone, P20 Pro and smartphone P20...
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Vajor’s intimate store launch in Delhi featured a terrarium workshop, creative giveaways & live music
Vajor, women’s fashion & lifestyle brand hosted an event on account of the launch of its flagship store at Ambience Mall, Vasant Kunj, New Delhi....
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Percept to organize ‘Empress Universe 2018’, a global beauty pageant to be launched in India
A first-of-its-kind beauty pageant, ‘Empress Universe 2018’ is going to be launched in India. A pageant in conventional definition, it is an international initiative of...
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Narayana Hospital Launch Event Conceptualised and Executed by Tamarind Global
Tamarind planned and executed the entire event in a short span of 5 days along with fabrication, technical and catering arrangements
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Knowledge Sharing, Stunning Exhibits, and Launch of ‘The Yellow Diary’ Wraps ESA Mumbai in Style
The first in Mumbai edition of the Living Liquidz Event Show Asia took place on April 25th, 2018
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Akshay Kumar unveils nationwide rural outreach campaign at New India Conclave in Mumbai
Brand Ambassador Akshay Kumar unveiled a nationwide campaign New India Conclave 2018 on 1 May 2018 in the presence of Hon. Chief Minister Devendra Fadnavis...
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HTC confirms its newest flagship smartphone will arrive May 23
Perennial smartphone struggler HTC has revealed its newest smartphone — the U12/U12+ — will launch on May 23. The big spoiler from the company is...
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Versace plans to launch furniture range in India
At present, furniture is the only product category in Versace’s portfolio that is not available in India
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Streax engages hair styling professionals at hair show ‘Hair & Beyond’, introduces Marigold collection
Streax Professional, the hair products brand specially crafted for salon professionals and technicians, launched its Spring Summer 2018 Collection ‘Marigold’. The collection was launched at...
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Toast Events Manages End to End Execution of Park Avenue 100th Store Launch
The launch event saw Toast Events recreate the front entrance of the store along with a stage setup outside the new store at Connaught Place
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LIVA Stands Out With Its New Innovative Mall Advertising Concept
Liva outshines in mall space with its unique innovation, which aims to break cluttered advertising spaces in malls
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SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day
Shah Rukh Khan who was on a one-day trip to the Middle East, travelled across three countries to inaugurate Kalyan Jewellers showrooms at three locations-...
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UBM organises 6th edition of Children, Baby and Maternity Expo 2018
UBM India launched the 6th edition of its uniquely positioned Children, Baby and Maternity Expo India 2018 (CBME India) yesterday at the Bombay Convention and...
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Magnum Ice Cream launches limited-edition collection with Farah Khan at event in Mumbai
The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has...
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Candid restructures approach to ‘activations’, launches new division DotDash
To commemorate the first anniversary of the reboot of the business, Candid launches its new division: DotDash
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Weatherseal Launches Its First Experiential Store With A Go Green Theme
Weatherseal launched its first experiential store in Hyderabad with a Go Green theme on April 21, 2018
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Campus Expands Offline Reach By Launching Flagship Experiential Showroom
Campus builds up its offline interaction platform through the launch of its flagship showroom in Kamla Nagar, New Delhi