BBDO Hong Kong has helped Vitasoy International Holdings Limited launch a brand campaign for its Vita Lemon Tea (VLT). BBDO Hong Kong created a highly engaging TV spot, created by different people using VLT ingredients as a component...
Set to launch on July 10, Inside Edge is the first ever series from India that will be launched worldwide across 200+ countries and territories. Created by Karan Anshuman, Inside Edge, is a 10-episode series that combines the worlds of...
The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017. The modern sport embracing cutting edge drone tech, which is attracting sponsors and broadcasters at pace, launched...
Allowing his actions to speak louder than words, the star demonstrated the prowess of the motor and pedal assist on the Being Human E-Cycle for everyone to see for themselves.
Singapore Airlines has launched an animated short film, “The Magic Pen“, which focuses on the airline’s commitment to its customers. The short film was launched to celebrate the 70 years of Singapore Airlines service...
Guinness Malaysia has collaborated with Visual Retale on its latest beverage debut, Guinness Bright which is available only in Malaysia. The new beer is said to taste like “a smooth and fresh stout infused with invigorating coffee, ginger,...
The magical and sensuous launch event of The Lingerie Shop saw Orion Marketing & Communications chosen as the event partner to conceptualise and execute the ‘Be Mine’ collection launch. The star-studded event was held at Luna Nudo, at the St....
Soon after launching India's first Laserplex at Nariman Point, Mumbai, INOX launched yet another 7-star cinema experience sprawling 58000 square feet in R City Mall at Ghatkopar, Mumbai.
Winning the mandate in a multi-agency pitch, Fountainhead MKTG was expected to create a launch experience that effectively highlighted Sony BBC Earth’s brand positioning.
Hasbro-owned children's brand Play-Doh has launched its Imagination Tour, that kicked off on 19 April in Southampton, and is now moving to a further five locations including Warrington, London, Newcastle, Bristol and Birmingham. Play-Doh has worked with experiential...
KAI Group, a global name in the kitchen equipment and personal care segment, announced its entry in the India Market with a launch event managed by Vibgyor Brand Services.
Bira 91, the much-loved beer brand that has gone viral amongst consumers in India announced the launch of two new beers – Bira 91 Light and Bira 91 Strong. This is the first time since its introduction in early 2015...
To bring full attention to the launch of Galaxy S8 and S8+, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences. Samsung, in collaboration with agencies Wasserman, R/GA, Starcom and a...
3D media OOH specialist Visual Retale launches its 3D animation posters ahead of this year’s Raya. Sailendra Kanagasundram, CEO, said that the latest concept has a new format that requires minimal animation, providing a quick and swift solution in...
PepsiCo India and Sachin Tendulkar, officially came together to showcase Quaker Oats + Milk, a one-of-a-kind grain dairy beverage in India. An innovative addition to Quaker’s expanding breakfast portfolio, Quaker Oats+Milk is the result of a collaboration between master blaster...
Toast Events was responsible for conceptualising the entire launch, and most importantly, generating the right amount of pre-activity buzz via on-ground, digital and radio campaigns.
Toast events in creative collaboration with Adidas, launched the new Adidas Originals exclusive store at High Street, Phoenix on April 29. Interestingly, this event was not a typical store launch, and the highlight was the launch of Kanye West’s acclaimed...
Chandon India launched Délice – a new sparkling wine variant crafted at the brand’s state-of-the-art winery in Dindori, Nashik over a fun soirée. Hosted at Tote on the Turf, the launch brought together 7 of Mumbai’s coolest Chefs for a...
Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience for its Cask Collection whiskies at the travel retail TFWA conference in Singapore. The VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available...
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy...
Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's global marketing director, digital.
At the launch event, channel partners were treated to a night-club like an ambience with the whole set up for the event designed in low lighting to bring out the theme of #OwnTheNight.
Time Out, the leading global media and entertainment brand that inspires and enables people to make the most of the city, is launching Movies on the River in partnership with City Cruises. London’s first ever floating cinema will sail the...
Starting yesterday, UberEATS, an on-demand food delivery app that helps bring food to the consumers in a convenient and reliable manner started delivering in Mumbai. Partnering with over 200 restaurants in Mumbai, UberEATS will allow Mumbaikars to order their favorite...
Natter is a full-service digital marketing agency that will spearhead the development of compelling experiences across multiple platforms including mobile, social media, apps, web and technology.
It's the return and revival of one of India's favourite phone - Nokia 3310, now upgraded and updated. A report by Economic Times said that HMD Global is planning to launch the Nokia 3310 in India, along with other Android-powered...
Alice & Olivia launched its eye-candy-theme eyewear collection with a highly visual party space worthy of the brand messaging. To launch its new eye-candy-theme eyewear collection, Alice & Olivia hosted a party where—you guessed it—eye candy was the name of...
Oorja by CAPF U-19 Football Talent Hunt Tournament for boys and girls is a precursor to the first ever Fifa U-17 World Cup India 2017, among the biggest sporting events in Indian history with an estimated global audience of about...
To celebrate the launch of Quaker Nutri Foods in the country, Quaker India organized a ‘Breakfast Table’ with Celebrity Chef and PepsiCo Nutrition Brand Ambassador Vikas Khanna in New Delhi. Guests in the capital rediscovered India’s favourite breakfast dishes in...
KFC has stratospheric aspirations for its Zinger fried chicken sandwich. After 33 years of selling the spicy sandwich in other countries, the Zinger makes
The Royal Horticultural Halls, London, was chosen by Renault Sport Formula One Team and Destination Management company Wedgewood Britain for the launch of its 2017 challenger, the R.S.17, at a showcase event in front of international media and team partners....
One of the leading real estate brands, Kalpataru, launched their new tower Allura for Kalpataru Radiance in Goregaon West. The grand launch was held recently at ITC Grand Maratha, Andheri East and The Think Tank Entertainment was assigned to manage...
To celebrate the opening of the Brand Core Store Harajuku, Adidas Japan and TBWA\Hakuhodo created the Green Light Run Tokyo. It is the brand's first store focused on city running, that offered the opportunity to complete a full...
Moto brought to its consumers #UnlimitedEntertainment with the new Moto G5 via a thematic and informative launch event attended by media personnel, tech bloggers and officials from Moto.
All roads in Mumbai on April 1 led to the spectacular celebrations in Thane as this was the day when Let’s Play, an indoor adventure zone in the city opened its gates to the audiences with a superbly crafted launch...
Cognac brand Louis XIII partnered with Harrods and launched its first pop-up boutique on 30th March, which will run until April 25. Its aim is to create 'memorable life moments' to engross visitors in the world of the...
Embassy Office Parks in association with Tiger 5, a sports infrastructure development and management company has launched the 13,000 sq. ft arena located on the 8th floor.
Warren Buffett, investment maven and … soda can star? Coca-Cola in China has taken the unusual step of putting the face of its top investor on cans of Cherry Coke in China to promote the drink's launch in the country.
Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish.
Micromax, the Indian consumer electronics company will debut in the Rs 20,000 plus smartphone segment next month with its Dual phone series which would be pitted against devices including Samsung, Apple, Oppo, Vivo and others. According to the co-founder of...
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