Toast manages, Mandira Bedi hosts, Nitish Bharti and Aditi Mittal perform at 2nd Reebok #FitToFightAwards

Bringing an evening of inspiring stories of courage and determination to the city, Reebok India celebrated the second edition of the #FitToFightAwards at Taj Lands End, managed by Toast Events. The #FitToFightAwards are an extension of Reebok’s #FitToFight campaign, that...

Bringing an evening of inspiring stories of courage and determination to the city, Reebok India celebrated the second edition of the #FitToFightAwards at Taj Lands...

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Fountainhead manages launch of new Moto x4 for Motorola

Motorola launched the highly anticipated smartphone — the new moto x4 — on the 13th of November 2017 at The LaLit, New Delhi. Attended by over 150 guests from the world of tech media, bloggers and other enthusiasts, this launch...

Motorola launched the highly anticipated smartphone — the new moto x4 — on the 13th of November 2017 at The LaLit, New Delhi. Attended by...

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Nike: Random Studio introduces interactive installation for Nike Free

For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital and physical tools to illustrate the benefits of the brand’s unique Auxetic Sole technology.

For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital...

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Foxymoron launches Phosphene, a division for innovative tech solutions

With a vision of bringing together content, media and technology FoxyMoron has launched a unique centre called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

With a vision of bringing together content, media and technology FoxyMoron has launched a unique centre called Phosphene. With Phosphene, the agency aims to brings...

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Shell partners Jennifer Hudson, Pixie Lott, Monali Thakur to launch awareness music video

Shell and a band of international stars unveiled a new music video called ‘On Top of the World’ to put the spotlight on a range of clean energy initiatives being undertaken across the world to reduce air pollution and spread...

Shell and a band of international stars unveiled a new music video called ‘On Top of the World’ to put the spotlight on a range...

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Living Talent announces Masterpiece 2017 a global talent hunt in Dubai

Living Talent, an intercontinental Talent Hunt company, has announced the launch of Masterpiece 2017 – a global show to be hosted in Dubai Festival City on 15-16 December 2017. The Intercontinental talent show will have deserving contenders from across the...

Living Talent, an intercontinental Talent Hunt company, has announced the launch of Masterpiece 2017 – a global show to be hosted in Dubai Festival City...

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Fountainhead designs tech-inspired launch for new VW Passat

With parking assistance, LED headlamps, sensory easy open boot option and a 365 degree area view, Passat has been making news since its launch on 10 October 2017 at JW Marriott Hotel, Aerocity in New Delhi, produced by Foutainhead Mktg.

With parking assistance, LED headlamps, sensory easy open boot option and a 365 degree area view, Passat has been making news since its launch on...

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Barkha Dutt partners Fountainhead to launch 2-day festival ‘We the Women’

‘We the Women’ presented by Facebook & U.N Women, curated by award-winning journalist Barkha Dutt and produced by Fountainhead MKTG is Coming to Mumbai on the 9th & 10th of December. This two-day Festival is open to both men and...

‘We the Women’ presented by Facebook & U.N Women, curated by award-winning journalist Barkha Dutt and produced by Fountainhead MKTG is Coming to Mumbai on...

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Forever 21 announced as Title Sponsor of ‘Vidya Vox Kuthu Fire Tour’

Fast fashion brands from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. Forever 21 partners with Vidya Vox, global YouTube phenomenon in India for the 'Vidya Vox Kuthu Fire Tour'. The sensational singer inaugurated the new...

Fast fashion brands from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. Forever 21 partners with Vidya Vox, global YouTube phenomenon...

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Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend launch

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre at Olive, Bandra.

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini...

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Fabindia Invests in ‘Experience’ with the Launch of Fabindia Experience Center in Mumbai

With this innovative, multi-dimensional retail concept offering something for everyone under one roof, Fabindia Experience Center is designed to consistently give customers more reasons to return.

With this innovative, multi-dimensional retail concept offering something for everyone under one roof, Fabindia Experience Center is designed to consistently give customers more reasons to...

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The New IP from Adidas India ‘#Neverdone’ Launched by Toast Events in Mumbai

The Adidas India '#Neverdone' event was held at Mukesh Mills Compound in Colaba, Mumbai with 80-85 influencers, bloggers, and fitness enthusiasts present for the training sessions.

The Adidas India ‘#Neverdone’ event was held at Mukesh Mills Compound in Colaba, Mumbai with 80-85 influencers, bloggers, and fitness enthusiasts present for the training...

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Percept executes dramatic audio launch of 2.0, India’s most expensive film yet

Percept Activ bagged the mandate of conceptualizing and executing the audio launch of the movie ‘2.0’ featuring the legendary superstar Rajnikanth and Bollywood action star Akshay Kumar. The Audio launch of 2.0 was held on 27th October 2017 at the...

Percept Activ bagged the mandate of conceptualizing and executing the audio launch of the movie ‘2.0’ featuring the legendary superstar Rajnikanth and Bollywood action star...

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Percept manages launch celebration of Zee Entertainment’s new identity

Percept ICE, the Events and Special Projects Domain Company of Percept Limited, bagged the prestigious mandate of managing Zee Entertainment’s New Brand Identity Launch event and the 25 Years milestone celebration event. The mega affair was held on 14th October...

Percept ICE, the Events and Special Projects Domain Company of Percept Limited, bagged the prestigious mandate of managing Zee Entertainment’s New Brand Identity Launch event...

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Attendify launches Audiences, a data management platform to use attendee information to drive ROI 

Attendify has released Attendify Audiences, the first ever data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into a powerful asset, leveraging it to personalise marketing campaigns and deliver positive event...

Attendify has released Attendify Audiences, the first ever data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their...

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India’s first Cartoon Network-branded amusement park to be launched in Surat

India will soon have the first Cartoon Network-branded theme park. Turner International India, which owns the Cartoon Network brand, has entered into a brand partnership with Gujarat based real estate, entertainment and hospitality group Rajgreen for the launch of a...

India will soon have the first Cartoon Network-branded theme park. Turner International India, which owns the Cartoon Network brand, has entered into a brand partnership...

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10 Best Ideas of the Week: a ‘Super Mario’ Flash Mob, a Rainbow Smirnoff Vodka Ice Bar

This week's roundup includes a flash mob during the Super Mario Odysseylaunch event in New York, Bumble's branded networking lounge at the Fast Company Innovation Festival in New York, a rainbow Smirnoff ice bar at the Human Rights Campaign National Dinner...

This week’s roundup includes a flash mob during the Super Mario Odysseylaunch event in New York, Bumble’s branded networking lounge at the Fast Company Innovation Festival...

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Mondelez India revenue grows in double digits

As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a production hub.

As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a production...

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Myntra Sneaker Club Hosts its First Ever Pub Crawl in Mumbai 

Myntra, one of India’s leading fashion and lifestyle platform launched its first ever pub crawl in Mumbai on October 27th, as a part of its recently launched Myntra Sneaker Club (MSC) to promote sneaker culture in India. MSC partnered with...

Myntra, one of India’s leading fashion and lifestyle platform launched its first ever pub crawl in Mumbai on October 27th, as a part of its...

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Youtube Space launches global campaign #FindYourFunny to support women in comedy 

Whether a girl wants to be YouTube viral video funny, standup funny, improve funny or disarm-a-bully funny -- comedy is power. That’s why YouTube Space has partnered with WhoHaHa and Elizabeth Banks to empower women around the world through comedy.

Whether a girl wants to be YouTube viral video funny, standup funny, improve funny or disarm-a-bully funny — comedy is power. That’s why YouTube Space...

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