Pepsi Overtakes Coca-Cola for the First Time as Effie Award’s Most Effective Brand
It has consistently ranked in the top 5 of this list since 2011.
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Land Rover 70 Years Celebration Successfully Conceptualised and Executed by Cougar Motorsport
The event from April 27 to May 6 saw the celebration of 70 years of Land Rover at Maneybhanjyang with the Singalila Land Rover Owners...
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Sony to make more smartphones and televisions in India
The company’s parent in Tokyo is in the process of finalising whether to expand third-party manufacturing or set up a plant in India
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Cougar Motorsport Announces the 9th Edition of The Himalayan Dash
The luxurious Trans-Himalayan self-driving expedition, covering 3,000 km across 5 states, takes the scenic route to Ladakh & Nubra via snow-clad Kinnaur ranges and mesmerizing...
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VIP announces 4th edition of ‘The Skybags Canvas Project’ to engage creative minds
‘Skybags’ the stylish millennial backpack brand from the house of India’s leading luggage company V.I.P Industries, is announcing the 4th season of its innovative, much...
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“Hey Google… Write me an article on AI in advertising”
Will the Google Assistant help in an advertising pitch? The author takes a look at the possibilities with AI in advertising
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Sony Music to present unique musical experience with 7UP Madras Gig
Sony Music is gearing up for ‘7UP Madras Gig’. In its first season, this unique initiative will showcase musicians and sounds from the South of...
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BMW Joyfest 2018 Executed by CS Direkt Brings A Never Seen Before Experience to Customers
The event was spread across cities and divided into 4 parts with the first edition conducted in Jaipur on March 24-25, Ludhiana on April 7...
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How Uber Built a Replica of Manchester United’s Old Trafford
As the official ride-sharing partner of the team Manchester United, Uber built an immersive fan experience in India modeled after the team’s stadium
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Sky News will use facial recognition to identify celebs and nobility at the upcoming royal wedding
UK broadcaster Sky News has announced it’s teaming up with tech startups and Amazon Web Services (AWS) to offer the service for its online stream...
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Budweiser’s World Cup campaign is full of drones and high-tech beer cups
Why go to the concession stand when a drone could deliver your next beer? That’s the future Budweiser imagines in its World Cup ad, which...
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Simple upgrades to your marketing tactics that can boost your event business
The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas....
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HTC confirms its newest flagship smartphone will arrive May 23
Perennial smartphone struggler HTC has revealed its newest smartphone — the U12/U12+ — will launch on May 23. The big spoiler from the company is...
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Sameer Singh to take over from CVL Srinivas as CEO, GroupM South Asia
GroupM has announced that Sameer Singh has been appointed as CEO of its South Asia operations. Singh takes over from CVL Srinivas who will be...
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Versace plans to launch furniture range in India
At present, furniture is the only product category in Versace’s portfolio that is not available in India
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Starcom leverages power of integrated communications for Jeep Compass
Starcom India handles the media planning and buying for all Fiat Chrysler Automobile (FCA) India brands employed integrated marketing solutions by using its data and...
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9 Shareable “Surprise-and-Delight” Ideas From Events and Promotions
See how brands including HBO, Marvel Studios, Bravo, USA Network, and more have surprised consumers through events and promotions
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Toast Events Manages End to End Execution of Park Avenue 100th Store Launch
The launch event saw Toast Events recreate the front entrance of the store along with a stage setup outside the new store at Connaught Place
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Uber and Manchester United create fan experience in India
Uber and Manchester United Football Club created a fan experience in Bengaluru, India, featuring an appearance from footballer Wes Brown
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SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day
Shah Rukh Khan who was on a one-day trip to the Middle East, travelled across three countries to inaugurate Kalyan Jewellers showrooms at three locations-...
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Magnum Ice Cream launches limited-edition collection with Farah Khan at event in Mumbai
The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has...
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Maruti Suzuki plans to pump in Rs. 5,000 crore for FY19
It plans to invest in various activities including new product development, engineering, maintenance of plants and network
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Brandwidth Events Executes the 8th Edition of the BMW Excellence Awards
BMW Excellence Awards, the annual event to recognise and reward the best performers of BMW Group India, was held at JW Marriott, Aerocity, New Delhi...
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Campus Expands Offline Reach By Launching Flagship Experiential Showroom
Campus builds up its offline interaction platform through the launch of its flagship showroom in Kamla Nagar, New Delhi
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Mercedes-Benz introduces web series to highlight adventure sports in India
Mercedes-Benz has launched an original web series to raise awareness about the adventure sports and people who practice adventure sports in India
