Fountainhead manages launch of new Moto x4 for Motorola

Motorola launched the highly anticipated smartphone — the new moto x4 — on the 13th of November 2017 at The LaLit, New Delhi. Attended by over 150 guests from the world of tech media, bloggers and other enthusiasts, this launch...

Motorola launched the highly anticipated smartphone — the new moto x4 — on the 13th of November 2017 at The LaLit, New Delhi. Attended by...

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Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend launch

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre at Olive, Bandra.

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini...

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Budwieser announces programme for BUDx a 3-day electronic music lab in Delhi

BUDx, a new music workshop series at the frontier of music culture, curated and created in collaboration between Budweiser Experiences and Boiler Room, will feature three days of workshops, talks, masterclasses and live DJ performances in New Delhi from December...

BUDx, a new music workshop series at the frontier of music culture, curated and created in collaboration between Budweiser Experiences and Boiler Room, will feature...

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Fabindia Invests in ‘Experience’ with the Launch of Fabindia Experience Center in Mumbai

With this innovative, multi-dimensional retail concept offering something for everyone under one roof, Fabindia Experience Center is designed to consistently give customers more reasons to return.

With this innovative, multi-dimensional retail concept offering something for everyone under one roof, Fabindia Experience Center is designed to consistently give customers more reasons to...

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Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing...

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OLA to Drive Sunburn Season 11 As Presenting Partner

While Ola has been associated with the Sunburn in previous seasons, this will be the first year they have come on-board as the presenting partners of the festival.

While Ola has been associated with the Sunburn in previous seasons, this will be the first year they have come on-board as the presenting partners...

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India’s first Cartoon Network-branded amusement park to be launched in Surat

India will soon have the first Cartoon Network-branded theme park. Turner International India, which owns the Cartoon Network brand, has entered into a brand partnership with Gujarat based real estate, entertainment and hospitality group Rajgreen for the launch of a...

India will soon have the first Cartoon Network-branded theme park. Turner International India, which owns the Cartoon Network brand, has entered into a brand partnership...

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Mondelez India revenue grows in double digits

As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a production hub.

As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a production...

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Bajaj Almond Hair Oil Enters Guinness Record for World’s Longest Head Massage Chain

One of India’s leading hair oil brand, Bajaj Almond Drops Hair Oil has entered the Guinness World Record by creating the record for the “World’s Longest Head Massage Chain.” Bajaj Almond drops undertook this initiative to promote the importance of...

One of India’s leading hair oil brand, Bajaj Almond Drops Hair Oil has entered the Guinness World Record by creating the record for the “World’s...

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Cargill to invest Rs. 1,500 crore on India expansion plan

The company is also adapting to Indian market conditions, learning from successes of Patanjali, which has encouraged it to focus on local aspects of the market

The company is also adapting to Indian market conditions, learning from successes of Patanjali, which has encouraged it to focus on local aspects of the...

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Bira 91 Announces FreeFlow: A New Hip-Hop Focused Experiential Campaign 

India’s favourite beer brand, Bira 91 has announced Bira 91 FreeFlow – a campaign that narrows its focus on hip-hop and it’s subcultures in India. From rap to b-boying, to graffiti and fashion, Bira 91 FreeFlow aims to become the...

India’s favourite beer brand, Bira 91 has announced Bira 91 FreeFlow – a campaign that narrows its focus on hip-hop and it’s subcultures in India....

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Apple’s revenue has doubled in India, says CEO Tim Cook, 

Apple revenues from India doubled in the quarter ended September, compared to the corresponding quarter last year, CEO Tim Cook said during the earnings call on Thursday.

Apple revenues from India doubled in the quarter ended September, compared to the corresponding quarter last year, CEO Tim Cook said during the earnings call...

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India is now the fastest growing market for The Hershey Company,

India has emerged as the fastest growing market for The Hershey Company, one of the leading chocolate manufacturers which recently announced its Q3 2017 global earnings and revenue.

India has emerged as the fastest growing market for The Hershey Company, one of the leading chocolate manufacturers which recently announced its Q3 2017 global...

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Most Innovative Meetings 2017: #12 New Cities Summit

From Paris to São Paolo to Jakarta, the New Cities Summit has been held in a different city, in a different country, every year since its inception in 2012. The 2017 event took place in Incheon Songdo, South Korea, while...

From Paris to São Paolo to Jakarta, the New Cities Summit has been held in a different city, in a different country, every year since...

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25 % of our budget is for experiential marketing David Abraham Marketing Director Duracell 

A great case study for experiential marketers globally is Duracell's human-touch bus shelter in Canada that went remarkably viral for employing a mix of great innovation and consumer insight to create the award-winning campaign. Closer home, keeping up with its...

A great case study for experiential marketers globally is Duracell’s human-touch bus shelter in Canada that went remarkably viral for employing a mix of great...

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Harley-Davidson University to debut in India

Apart from technical training, the Harley-Davidson University also offers a variety of courses ranging from management to finance and branding.

Apart from technical training, the Harley-Davidson University also offers a variety of courses ranging from management to finance and branding.

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How Cadillac Became the Hottest Host in New York

The auto brand’s new “house” serves as a popular venue for partners, festivals, and more. When Cadillac moved its headquarters from Detroit to New York, it held an open house—that never ended.Located in TriBeCa, below its new offices, the auto...

The auto brand’s new “house” serves as a popular venue for partners, festivals, and more. When Cadillac moved its headquarters from Detroit to New York,...

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