The Anatomy of an Ideal Event Ad 

Want to improve the performance of your event ads? You need to have these five elements, according to Ali Shakeri, the co-founder of ToneDen.

Want to improve the performance of your event ads? You need to have these five elements, according to Ali Shakeri, the co-founder of ToneDen.

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11 Immersive Experiences At Trade Shows

You can’t just be present anymore, your booth needs to engage with attendees. These immersive experiences could be just the thing to bring your visitors in.

You can’t just be present anymore, your booth needs to engage with attendees. These immersive experiences could be just the thing to bring your visitors...

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Get Inspired by These 18 Thanksgiving-Theme Food and Decor Ideas

Here are new ideas for catering, cocktails, decor, activities, and more. Thanksgiving calls for a classic blend of autumnal color palettes, elegant sit-down dinners, and, of course, delicious food and cocktails.

Here are new ideas for catering, cocktails, decor, activities, and more. Thanksgiving calls for a classic blend of autumnal color palettes, elegant sit-down dinners, and,...

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Block Party: 8 Angular Rental Items for Events

These rental items add a geometric element to any event. From a giant game of Jenga to grassy ottomans and hanging hedrons, here’s a look at some unique seating options, decor, and more for events.

These rental items add a geometric element to any event. From a giant game of Jenga to grassy ottomans and hanging hedrons, here’s a look...

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Attendify launches Audiences, a data management platform to use attendee information to drive ROI 

Attendify has released Attendify Audiences, the first ever data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into a powerful asset, leveraging it to personalise marketing campaigns and deliver positive event...

Attendify has released Attendify Audiences, the first ever data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their...

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Holiday Party Ideas 2017: 4 Unique Ideas for Invites and Thank-Yous

From party invites to thank-you notes, here’s what to send to clients, employees, and business associates this time of year. While traditional paper greeting cards will always be in style, this holiday season brings a host of cool digital and...

From party invites to thank-you notes, here’s what to send to clients, employees, and business associates this time of year. While traditional paper greeting cards...

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How to Write a Festival Business Plan 

Every festival, large or small, needs a good business plan. Without one, you’ll be behind as soon as you start to approach vendors and sponsors, price your tickets, even articulate your value through your promotions and press.

Every festival, large or small, needs a good business plan. Without one, you’ll be behind as soon as you start to approach vendors and sponsors,...

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10 things we learnt at BloomFest – everyone is making it up as they go along 

Bloom exists because we want to help create a communications industry in which everyone - men and women - can achieve their potential. Last week, we hosted our first ever ‘BloomFest’, a one day conference that was designed to tackle...

Bloom exists because we want to help create a communications industry in which everyone – men and women – can achieve their potential. Last week,...

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10 Truths Our Event Clients Should Know 

In this new video we take a look at some of the major truths that we want our clients to understand when it comes to hiring an event professional.

In this new video we take a look at some of the major truths that we want our clients to understand when it comes to...

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10 Steps to Build a Successful Event PR Strategy 

PR is a vital part of a comprehensive event promotion strategy. Local publications target your city’s community, reaching prime potential event-goers.

PR is a vital part of a comprehensive event promotion strategy. Local publications target your city’s community, reaching prime potential event-goers.

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6 Events Pushing the Boundaries of Creativity

As eventprofs, our clients are looking to us to help create events that will stand out and keep attendees buzzing long after the event concludes.

As eventprofs, our clients are looking to us to help create events that will stand out and keep attendees buzzing long after the event concludes.

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How Not To Panic When Your Event Website Is Not Ready

If your event website isn’t ready, there are several substitutions you can use to keep your current online audience connected to you and your organization.

If your event website isn’t ready, there are several substitutions you can use to keep your current online audience connected to you and your organization.

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How Event Marketing Can Help Hospitals Attract New Patients 

Promoting a healthcare network or hospital like yours isn’t easy. People gladly line up for 50% off sales and the latest mobile devices. But no one lines up outside the door because you installed a new, state-of-the-art MRI machine.

Promoting a healthcare network or hospital like yours isn’t easy. People gladly line up for 50% off sales and the latest mobile devices. But no one...

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10 Best Ideas of the Week: a ‘Super Mario’ Flash Mob, a Rainbow Smirnoff Vodka Ice Bar

This week's roundup includes a flash mob during the Super Mario Odysseylaunch event in New York, Bumble's branded networking lounge at the Fast Company Innovation Festival in New York, a rainbow Smirnoff ice bar at the Human Rights Campaign National Dinner...

This week’s roundup includes a flash mob during the Super Mario Odysseylaunch event in New York, Bumble’s branded networking lounge at the Fast Company Innovation Festival...

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16 Lounge Ideas For Your Next Event

Take a load off with these fantastic lounge ideas that will get your attendees relaxing, networking, and remembering your event.

Take a load off with these fantastic lounge ideas that will get your attendees relaxing, networking, and remembering your event.

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Most Innovative Meetings 2017: #1 C2 Montréal

C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from people representing a variety of industries across the globe. One of the most remarkable aspects is that the event, part...

C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from people representing a variety of...

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Most Innovative Meetings 2017: #2 Airbnb Open

As Airbnb global head of alternative marketing Sarah Goodnow and her team began making plans for the 2016 Airbnb Open event, they took design inspiration from the content: The company would be unveiling a new product at the event, Airbnb...

As Airbnb global head of alternative marketing Sarah Goodnow and her team began making plans for the 2016 Airbnb Open event, they took design inspiration...

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Reels and Frames’ “Anti-Wedding Trailer” Is Here to Give Some Inspiration! 

If you’re looking to create something unique while keeping all the emotions of a wedding intact, the Anti- Wedding Trailer of Saaksha and Karan by Reels and Frames should definitely be your inspiration!

If you’re looking to create something unique while keeping all the emotions of a wedding intact, the Anti- Wedding Trailer of Saaksha and Karan by...

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Most Innovative Meetings 2017: #3 South by Southwest

Organizers of South by Southwest work with their mobile app partner, Eventbase, each year to add new features to the SXSW Go app to improve the experience for attendees. The 10-day mix of conferences and festivals in Austin, Texas, is...

Organizers of South by Southwest work with their mobile app partner, Eventbase, each year to add new features to the SXSW Go app to improve...

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How to Organize a 5k Race from Start to Finish 

New and innovative 5k races are popping up every year — and more and more participants are joining in, drawn by the chance to have fun with friends, fundraise for a good cause, and meet their personal fitness goals.

New and innovative 5k races are popping up every year — and more and more participants are joining in, drawn by the chance to have fun with...

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The argument for augmented intelligence 

AI and creativity, AI and management, AI and leadership, AI and supply chain, AI and finance, AI and logistics, AI and peanut butter and jelly sandwiches.

AI and creativity, AI and management, AI and leadership, AI and supply chain, AI and finance, AI and logistics, AI and peanut butter and jelly...

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Most Innovative Meetings 2017: #4 Google I/O

In 2016, Google completely redesigned its I/O developer conference, shifting from a fairly traditional format at San Francisco’s Moscone Center—where it had met for seven years—to a fun and funky festival setup at Shoreline Amphitheatre in Mountain View.

In 2016, Google completely redesigned its I/O developer conference, shifting from a fairly traditional format at San Francisco’s Moscone Center—where it had met for seven...

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17 Runways For Event Staging Inspiration

From colors and props to custom builds, these runways will blow your mind and make you want to walk the catwalk yourself.

From colors and props to custom builds, these runways will blow your mind and make you want to walk the catwalk yourself.

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Most Innovative Meetings 2017: #5 Oracle OpenWorld

At a 60,000-person event like Oracle’s OpenWorld, how speakers deliver content is a crucial question. Formats like PowerPoint-heavy lectures are “not the best way for learning retention to happen,” said Paul Salinger, vice president of marketing at Oracle.

At a 60,000-person event like Oracle’s OpenWorld, how speakers deliver content is a crucial question. Formats like PowerPoint-heavy lectures are “not the best way for...

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4 Ways to Keep Your Attendees Engaged Year-Round 

You’re know how to get people to your event. But finding potential attendees, reaching out to them, understanding why they bought a ticket or not — that all takes a lot of work, especially in the frantic couple months leading...

You’re know how to get people to your event. But finding potential attendees, reaching out to them, understanding why they bought a ticket or not...

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How to create award-winning work for clients 

Agencies obsess about awards. We all say they don’t mean anything and aren’t a true recognition of excellent work – that is until we win one. And then out comes the champagne, tweets, press releases and, ahem, articles in The...

Agencies obsess about awards. We all say they don’t mean anything and aren’t a true recognition of excellent work – that is until we win...

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19 Event Management Blogs to Read

Event creators have to be experts in industry trends — or risk their events becoming outdated. But it can be hard to know where to turn to find out about emerging technology and new ideas. And how can you avoid information...

Event creators have to be experts in industry trends — or risk their events becoming outdated. But it can be hard to know where to turn...

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6 ways to incorporate a leather jacket in your bridal look 

You know winter is coming as wedding season approaches. When the mercury dips, it’s time to raise temperatures with your style choices. While your wedding outfit has been designed to show off your curves in all the right places, if...

You know winter is coming as wedding season approaches. When the mercury dips, it’s time to raise temperatures with your style choices. While your wedding...

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