How This Experiential Pop-Up Uses Food to Teach Kids About Tech

Sue’s Tech Kitchen is the brainchild of entrepreneur and tech media personality Randi Zuckerberg. Liquid nitrogen dessert-making, coding with candy, and making s’mores on 3-D food printers are some of the 25 activities attracting visitors to Sue’s Tech Kitchen, a...

Sue’s Tech Kitchen is the brainchild of entrepreneur and tech media personality Randi Zuckerberg. Liquid nitrogen dessert-making, coding with candy, and making s’mores on 3-D...

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Wizcraft produces 26/11 anniversary ‘Stories of Strength’, organized by Indian Express

At the steps of the Gateway of India, nine years after the brutal attacks on the city of Mumbai, Chief Minsiter Devendra Fadnavis, Amitabh Bachchan, Prasoon Joshi and many others come together to speak to our city and to listen...

At the steps of the Gateway of India, nine years after the brutal attacks on the city of Mumbai, Chief Minsiter Devendra Fadnavis, Amitabh Bachchan,...

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Evolution Dome’s inflatable walls wow delegates for Presentation Factor 

Evolution Dome returned to Hamburg last month to provide temporary break-out spaces for clients, Presentation Factor. Having previously installed a range of Panoramic pods for the same event in 2016, Presentation Factor were keen to keep things fresh and requested...

Evolution Dome returned to Hamburg last month to provide temporary break-out spaces for clients, Presentation Factor. Having previously installed a range of Panoramic pods for...

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The New IP from Adidas India ‘#Neverdone’ Launched by Toast Events in Mumbai

The Adidas India '#Neverdone' event was held at Mukesh Mills Compound in Colaba, Mumbai with 80-85 influencers, bloggers, and fitness enthusiasts present for the training sessions.

The Adidas India ‘#Neverdone’ event was held at Mukesh Mills Compound in Colaba, Mumbai with 80-85 influencers, bloggers, and fitness enthusiasts present for the training...

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First hand observations of Alibaba’s 11.11 Singles Day event featuring Nicole Kidman, Pharrell and more

More than 700 journalists from around the world descended on Shanghai, China last Thursday (9 November), by invitation of Alibaba for its 11.11 Singles Day gala extravaganza and to witness the sales made in real-time.

More than 700 journalists from around the world descended on Shanghai, China last Thursday (9 November), by invitation of Alibaba for its 11.11 Singles Day...

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Catch Ashish Shakya in Scratchpad: A One Hour Trial Show

The comedian Ashish Shakya is all set to make you laugh with his Scratchpad: A One Hour Trial Show on December, 2, 2017 at The Cuckoo Club, Mumbai. Ashish also famous as "That AIB Guy", who is having an amazing...

The comedian Ashish Shakya is all set to make you laugh with his Scratchpad: A One Hour Trial Show on December, 2, 2017 at The...

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Kokuyo Camlin partners with Cartist to promote ‘Automobile Art’

Kokuyo Camlin, the stationery and art materials marketer, has partnered with Cartist to promote Automobile Art. Kokuyo Camlin has been associating with Cartist since its inception in 2015. Cartist was started as an idea of creating `Art for People’.

Kokuyo Camlin, the stationery and art materials marketer, has partnered with Cartist to promote Automobile Art. Kokuyo Camlin has been associating with Cartist since its...

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Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing...

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Tata Salt Harnesses Sun’s Energy to Engage Devotees at by Facilitating Chhath Puja 

Tata Salt, a pioneer in the Indian branded salt market, has always undertaken numerous experiential marketing initiatives and leveraged cultural and festive occasions to connect with its consumer. In line with this, Tata Salt today kicked off its ‘Har Pal...

Tata Salt, a pioneer in the Indian branded salt market, has always undertaken numerous experiential marketing initiatives and leveraged cultural and festive occasions to connect...

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Bira 91 Announces FreeFlow: A New Hip-Hop Focused Experiential Campaign 

India’s favourite beer brand, Bira 91 has announced Bira 91 FreeFlow – a campaign that narrows its focus on hip-hop and it’s subcultures in India. From rap to b-boying, to graffiti and fashion, Bira 91 FreeFlow aims to become the...

India’s favourite beer brand, Bira 91 has announced Bira 91 FreeFlow – a campaign that narrows its focus on hip-hop and it’s subcultures in India....

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10 Best Ideas of the Week: Glowing Cocktail Pouches, Hunter Rainwear’s Experiential Greenhouse

This week's roundup includes glowing cocktail pouches at American Eagle's 40th-anniversary celebration in New York, a neon basketball court at the grand opening of Moxy NYC Times Square, Hunter rainwear's experiential greenhouse pop-up in New York, and Target's fall-theme photo...

This week’s roundup includes glowing cocktail pouches at American Eagle’s 40th-anniversary celebration in New York, a neon basketball court at the grand opening of Moxy...

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Venus Creme Bar’s campaign engages young couples through multi city campaign 

Venus Crème Bar, a product of RSPL Ltd. engaged young married couples in NCR Delhi with Venus Crème Bar presents “Aapki Khoobsurti Unki Nazar Se” contest. After visiting 3 cities and engaging thousands of young married couples the campaign set...

Venus Crème Bar, a product of RSPL Ltd. engaged young married couples in NCR Delhi with Venus Crème Bar presents “Aapki Khoobsurti Unki Nazar Se”...

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25 % of our budget is for experiential marketing David Abraham Marketing Director Duracell 

A great case study for experiential marketers globally is Duracell's human-touch bus shelter in Canada that went remarkably viral for employing a mix of great innovation and consumer insight to create the award-winning campaign. Closer home, keeping up with its...

A great case study for experiential marketers globally is Duracell’s human-touch bus shelter in Canada that went remarkably viral for employing a mix of great...

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EG! Curates Delightful Diwali Celebrations for 6 Malls Across the Country 

EG!, an experiential and marketing communications agency headquartered in Mumbai was roped in to execute delightful Diwali celebrations for its customers by Mall of Amritsar; Inorbit Mall, Vashi; Growel’s 101 Mall, Kandivali;  Forum Sujana Mall, Hyderabad; Forum Fiza Mall, Mangalore;...

EG!, an experiential and marketing communications agency headquartered in Mumbai was roped in to execute delightful Diwali celebrations for its customers by Mall of Amritsar;...

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10 Best Ideas of the Week: Campbell Soup Company’s ‘Star Wars’ Activation, Coca-Cola’s Instagram Mosaic

Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes Campbell Soup Company's Star Wars activation for New York Comic Con, a wall of living green numbers at a New York dinner celebrating FEED's 100,000,000 meals served...

Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes Campbell Soup Company’s Star Wars activation for New York Comic...

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Experiential co working space Mosaic focuses on mentorship wellness work life balance 

Imagine being serenaded to your office by a guitarist who strums melodious songs or cuppa coffee on demand or a masseur who relaxes your tensions at work! Nestled in the heart of Mumbai, Mosaic is a first-of-its-kind co-working space that...

Imagine being serenaded to your office by a guitarist who strums melodious songs or cuppa coffee on demand or a masseur who relaxes your tensions...

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Stranger Things Throwback Thursday takes over streets of New York with paranormal pedicabs 

Now that Game of Thrones is on hiatus for over a year, there may be no more hotly anticipated return of a show than the Netflix hit, Stranger Things. With season two streaming starting October 27, Netflix has come to...

Now that Game of Thrones is on hiatus for over a year, there may be no more hotly anticipated return of a show than the...

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Game of Thrones exhibit goes global in Barcelona

The event is being put on by Sold Out, Encore and GES and will feature images, artefacts, props, costumes and set decorations from the popular TV show.

The event is being put on by Sold Out, Encore and GES and will feature images, artefacts, props, costumes and set decorations from the popular...

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Triumph Motorcycles Organizes The Biggest “Distinguished Gentleman’s Ride” Ever

Over 70,000 men and women all over the world dressed up in their finest dapper attire and rode modern classic and vintage styled motorcycles through the streets of over 600 cities, across 95 countries, to help raise awareness and funds...

Over 70,000 men and women all over the world dressed up in their finest dapper attire and rode modern classic and vintage styled motorcycles through...

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Tractor Supply Tour Brings the In-Store Experience to Life

Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state...

Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour...

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Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck

Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought...

Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience...

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