Impact of COVID 19 on Brands and Business Ambika Sharma
COVID-19 is a black swan event, a human tragedy with a long-term economic damage. Everything that we knew about the world conducted business 60 days...
Events
-
-
How experiential marketing can adapt
The impact on experiential marketing. Led by Creativity Editor Ann-Christine Diaz, a panel of agency leaders discuss how COVID-19 has disrupted the experiential business while...
-
COVID-19 AERIAL DISINFECTION SPRAY USING HYBRID DRONES IN CHENNAI
Anna University deployed its fleet of 4 nos of spraying drones in highly crowded/inaccessible areas, Hot Spot Regions of Chennai for about 15 days and...
-
Facebook Reveals Several New Video-Related Features Across Its Family of Apps
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host...
-
Will home ground become the new playground for luxury destination weddings post COVID 19 Pramod Lunawat
Indian hotels and venues need to ‘up their game’ by welcoming business from wedding planners, writes Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuna...
-
Taking “Shop Local” Global: Renegade Craft’s First Fully-Virtual Event
“It’s like a choose-your-own-adventure experience with everyone going live at the same time,” Daly says. “You can watch someone throw a pot, take a studio...
-
Event organisers and venues should join hands in this unprecedented moment Mazhar Nadiadwala
Government intervention will be critical to provide the necessary measures not just for now but also for the months to come to help the industry...
-
World Travel & Tourism Council Launches #TogetherInTravel Campaign to Promote Global Tourism
The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a...
-
KFC stages live culinary battles to help Comic Relief
Celebrities will go head to head to become ultimate chicken champions.
-
In Need of Creative Outlets? Check Out WedEd’s Ep.8 on Creativity!
WedEd is an initiative that offers young minds insights about weddings as a career and various other opportunities within the wedding industry. Started by founders...
-
The Virtual NFL Draft Is Getting Brands Back in the Game
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling...
-
Geometry Encompass along with Kommune & Prodigi Creates First Ever Virtual LIVE Play – Lockdown Love
The outbreak of the Coronavirus has impacted the world of live events and experiential marketing resulting in the cancellation of multiple global events. During this...
-
10 Steps to Smoothly Win a Virtual Pitch
Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch...
-
Nikon Aims to Spark Creativity With Free Virtual Series
Hosting virtual happy hours on videoconferencing platforms like Zoom is the new normal for agencies and brands during the Covid-19 pandemic. Nikon, however, is putting...
-
London Fashion Week goes digital for merged men’s and women’s event
Event is set to take place in June.
-
Adweek Together: Experiential Marketing After Covid-19
It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that...
-
After a global lockdown, Asics turned to VR to launch its Olympics shoe range
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
-
Three Virtual Collaboration Platforms to Keep you Connected
Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their...
-
Harshad Chavan, Toast Events Talks About Celebrating 5 Years of the Company, Challenges Faced & More
With an aim to curate, create and execute experiences, Toast Events celebrates its 5th year anniversary and ensures to customize every detail to achieve what...
-
Shyamalee Thevar Events Executes a Beautiful Wedding at Taj Krishna & Taj Falaknuma, Hyderabad
A beautiful wedding wherein Shyamalee Thevar Events not only did the decor but the entire wedding planning at the Taj Falaknuma and Taj Krishna, Hyderabad,...
-
How will Lockdown 2 0 impact the road to recovery for the events industry
Over the past few weeks, we have witnessed a spike in the number of webinars, online discussions and live chats to keep the industry active...
-
Straightline Brings ATDC as the Destination Partner for Filmfare, Receives 230 Million Sponsorship!
For the first time in the history of 65 years, Filmfare Awards had come out of Mumbai and hosted the event for the first time...
-
TikTokLiveConcert with Shaan Mankirt Aulakh Ammy Virk
#TikTokLiveConcert hopes to bring a little slice of happiness to people by bringing some of your favourite artists right to your living room. As part of...
-
The beat goes on for Defected’s virtual festival post-lockdown, but sponsors can wait
“We never even intended to do a second one,” Defected’s recently-appointed chief business officer James Kirkham tells The Drum. The idea, he explains, was initially floated...
-
Sacred Games’ Kubra Sait On Knowledge Flix: A Recap of Ep.6!
The series aims at teaching young talent about the industry and giving them a direction to head in. With bucket-loads of exposure and experience in...