Impact of COVID 19 on Brands and Business Ambika Sharma
COVID-19 is a black swan event, a human tragedy with a long-term economic damage. Everything that we knew about the world conducted business 60 days...
COVID-19 is a black swan event, a human tragedy with a long-term economic damage. Everything that we knew about the world conducted business 60 days...
The impact on experiential marketing. Led by Creativity Editor Ann-Christine Diaz, a panel of agency leaders discuss how COVID-19 has disrupted the experiential business while...
Anna University deployed its fleet of 4 nos of spraying drones in highly crowded/inaccessible areas, Hot Spot Regions of Chennai for about 15 days and...
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host...
Indian hotels and venues need to ‘up their game’ by welcoming business from wedding planners, writes Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuna...
“It’s like a choose-your-own-adventure experience with everyone going live at the same time,” Daly says. “You can watch someone throw a pot, take a studio...
Government intervention will be critical to provide the necessary measures not just for now but also for the months to come to help the industry...
The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a...
Celebrities will go head to head to become ultimate chicken champions.
WedEd is an initiative that offers young minds insights about weddings as a career and various other opportunities within the wedding industry. Started by founders...
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling...
The outbreak of the Coronavirus has impacted the world of live events and experiential marketing resulting in the cancellation of multiple global events. During this...
Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch...
Hosting virtual happy hours on videoconferencing platforms like Zoom is the new normal for agencies and brands during the Covid-19 pandemic. Nikon, however, is putting...
Event is set to take place in June.
It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that...
After a global lockdown scuppered Asics’ plans to host global media at its campus in Japan for a new shoe launch, it quickly turned to virtual reality...
Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their...
With an aim to curate, create and execute experiences, Toast Events celebrates its 5th year anniversary and ensures to customize every detail to achieve what...
A beautiful wedding wherein Shyamalee Thevar Events not only did the decor but the entire wedding planning at the Taj Falaknuma and Taj Krishna, Hyderabad,...
Over the past few weeks, we have witnessed a spike in the number of webinars, online discussions and live chats to keep the industry active...
For the first time in the history of 65 years, Filmfare Awards had come out of Mumbai and hosted the event for the first time...
#TikTokLiveConcert hopes to bring a little slice of happiness to people by bringing some of your favourite artists right to your living room. As part of...
“We never even intended to do a second one,” Defected’s recently-appointed chief business officer James Kirkham tells The Drum. The idea, he explains, was initially floated...
The series aims at teaching young talent about the industry and giving them a direction to head in. With bucket-loads of exposure and experience in...