Technology in Soccer: How Augmented Reality is Enhancing Both Fans’ and Advertisers’ Experience
With FIFA World Cup just around the corner, sports event marketers are back on the pitch thinking of new strategies and introducing new tricks to...
Events
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Pos Malaysia gets futuristic with 3D hologram Raya greeting cards
The latest initiative by Pos Malaysia comes after it witnessed success with last year’s AR Raya postcards
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Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m)...
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Media Solutions Uses Tech to Create Cool Experiential Engagement for Adlabs Entertainment
The activity witnessed live interaction between audience at different locations at Imagica Theme Park, Water Park and Snow Park and at Inorbit Mall, Vashi
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Event Design Inspiration: The Energy of Orlando
There is a thin line between staying both on brand and on trend without losing sight of one or the other. When creating an event...
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TATA Steel Hosts Construction Conclave 2018 in Dubai; Executed by Matrix
Matrix Direct Communications was appointed as the event manager given their vast experience in conducting international conferences and meets
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6 Excellent Examples of Event Emails Done Right
Want your emails to stand out in event-goers’ inboxes? Get inspired by these six event email examples from Emma
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Summer Streets Festival returns to Regent Street
London’s Regent Street will host its annual traffic-free Summer Streets event in July for the sixth consecutive year
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Cannes Lions 2018: Ten Indians among 413 jury members
The jury is composed of people from 50 countries and has a men to women ratio of 54:46
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Weddingline Plans A Beautiful Anand Karaj Wedding at the Royal Caribbean Voyager of The Seas Cruise
This beautiful wedding was aboard the Royal Caribbean Voyager of The Seas Cruise Ship that set sail from Singapore to Kuala Lumpur, The Malacca Straits...
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40,000 kids to participate in the 7th edition of Max Kids Festival
In its 7th year this year, the Max Kids Festival has garnered vast reach and popularity across the country with kids and parents alike looking...
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Kanjourney by V. Selvaganesh – The Journey of Carnatic Music
With a artists lineup of V. Selvaganesh, Vidwan Vikku Vinayakram, Purbayan Chatterjee, Ojas Adhiya, and S. Swaminathan, Vivikta Entertainment Pvt Ltd is presenting one of...
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The Obamas Enter Multiyear Creative Partnership With Netflix
For years, Barack and Michelle Obama took their message directly to the people. They’re doing it again, this time in a slightly different way
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Celebrate IPL Finals at Brew Fest 2.0 in Pune
Brew Fest 2.0 is the only Rooftop Craft Beer Festival which is going to be hosted at The Pavillion, Pune on May 25 to 27,...
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Indulge Festival – A 2-Day Multi-Dimensional Boutique Festival at Corona Garden, Mumbai
‘Indulge’ is a 2-day multi-dimensional boutique festival providing a single platform for the best of all worlds showcased under one roof offering an ultimate getaway...
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The Big Bong Theory Featuring Anirban Dasgupta, Vaibhav Sethia, Saurav Mehta
The Big Bong Theory is a stand-up special featuring three comedians raised in Kolkata ‘Anirban Dasgupta’, Vaibhav Sethia’, and ‘Saurav Mehta’ to make you laugh...
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Percept Live’s Boyzlife concert entertained 4000 fans in Mumbai & Bangalore
The Boyzlife show has already been performed for over 20,000 adoring fans since the pair came together in 2016, and this was their debut performance...
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BT launches countless paper aeroplanes for ‘Moments’ brand campaign
BT has launched its ‘Moments’ brand campaign, transforming the London skyline with countless paper aeroplanes flown as a metaphor for BT’s ability to help facilitate...
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Sony to make more smartphones and televisions in India
The company’s parent in Tokyo is in the process of finalising whether to expand third-party manufacturing or set up a plant in India
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Disagreeable copywriting – why the best writers never play nice
The copywriters I know are nice. They have soft hands and smell like willow trees and Maltesers. In the event of a hurricane, they would...
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Manish Malhotra on how digital prowess in fashion industry helps a brand grow
Malhotra is one of the few Indian designers to reach the 4 million mark on Instagram
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Wizcraft International Unveils IIFA 2018 Line Up; Awards to be held in Bangkok
The NEXA IIFA Awards styled by Myntra would be hosted by Karan Johar and Riteish Deshmukh, while actors Kartik Aaryan and Ayushmann Khurrana will host...
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The Beginner’s Guide to Launching Social Media Ads for Your Event
Not sure where to start with paid social media ads? Get started with these three essential steps
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The Modern Bride: 5 ways to stand out on your big day
Here at Zankyou, we believe that every bride should feel confident and unique on their wedding day, so trade in some traditions for these more...
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Cougar Motorsport Announces the 9th Edition of The Himalayan Dash
The luxurious Trans-Himalayan self-driving expedition, covering 3,000 km across 5 states, takes the scenic route to Ladakh & Nubra via snow-clad Kinnaur ranges and mesmerizing...