Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on...
Fantasy turned into reality at Infiniti Mall in Malad, when the Taiwan Excellence’s special vehicle, the # TE Gaming Rig, started its journey to visit the different nooks and corners of the country to give people a first-hand experience of...
While marketing around the show already includes a live ice-melting stunt, a chatbot and an unaffiliated Duolingo High Valyrian course, comms agency Taylor Herring brought the benevolent spectres of the north to British landmarks for a photoshoot that also signifies...
Film group Entertainment One is inviting Londoners to a 'Caged Fear' experience, which simulates shark dives to promote the release of new film 47 Metres Down.
The 18th Edition of the IIFA Weekend and Awards in New York have kick started with much fervor and revelry as the celebrations commenced with IIFA Stomp presented by Myntra in Times Square.
In an "experiment" Wi-Fi provider Purple added a clause to its terms and conditions that required 1,000 hours of community service from those in pursuit of free Wi-Fi.
The events industry – an exciting, vibrant community that we adore working in (most of the time at least!). But there is also a dark side too. Here are 19 unsavoury elements of the world of events and what we...
The IIFA Weekend and Awards 2017 kicks off today in New York City and loudly announced its arrival by enlivening the iconic Times Square at the sound of the Nasdaq closing bell.
In its new campaign, the coffee brand invites passers-by to share the little things that bring them joy on the happiness wall in MTR stations, while introducing the features of its new Essenza Mini machine.
Global footwear brand Crocs is all set to turn Santa for over a 100 underprivileged girls of Khushi Foundation– a volunteer based charity organization in the city. The brand will be collaborating with the happiness ninjas of the Robin Hood...
The WOW Awards and Conventions 2017 concluded with two dazzling award ceremonies on July 7 and 8 at Hotel Pullman Aerocity, New Delhi where the best campaigns in Asia in the experiential domain were recognised and awarded. The award ceremonies...
Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past.
Inspired by and filled with the breathtaking images and enthralling artifacts from the hit HBO series Game of Thrones, this all-new exhibition will drop fans in the center of the Seven Kingdoms for an up-close and personal look at authentic...
Comic Con India hosted the country’s first ever ‘Spider-Man Fan Night’ to celebrate Spidey fandom and the release of Spiderman Homecoming! The event was hosted on July 7 at Social Hauz Khas, Delhi. Over 500 people attended the event.
To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party in New York. To celebrate the launch of her new paint line, which became available in Michaels stores in June, Martha Stewart...
Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes a unique floral installation at Creme of Nature's product launch in New York, kettlebell centerpieces at a fitness and networking event in Chicago, a red...
One of the most popular Atta brands in the country, ITC Aashirvaad wanted to contribute to this pious offering from the temple. The brand, with help of BTL agency Impact Communications, took this platform to drive saliency around its key...
Planning an event to watch Wimbledon, baseball’s all-star game, or other sports events? Check out these ideas for decor, games, and other event elements drawn from past watch parties for the Olympics, the World Cup, and more. Sports events provide...
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated with modern cafés, a new kind of coffee shop experience has arrived: the NESCAFÉ Coffee Taproom. Open on Toronto’s trendy Queen Street through July 12,...
Lancôme introduced its newest color, skincare, and fragrance products in a more modern way this year. Once again, French beauty brand Lancôme opened up its “home” to guests, including various editors, influencers, and company executives.For this year’s Maison Lancôme Paris...
Event planners have been using event apps for a while now, but starting with Apple’s WWDC 2013 and its iBeacon, they began noticing a much stronger way to use the technology. Beacons have been around for several years now but...
As well as partnering with Live Nation, the brand has teamed up with Capital Radio to bring a Picanto-themed roller disco to Lovebox and Wireless, and will treat guests to DJ sets from Madame X who will set up decks...
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of augmented reality as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors. The...
High-end fashion brand Tommy Hilfiger is set to stage its 'TommyNow' experiential fashion show at The Roundhouse in London as part of London Fashion Week this September.
Despite the controversy surrounding the event, Hong Lim Park was painted in a sea of pink over the weekend in light of the Pink Dot 2017 event, which saw around 20,000 participants.
Patrón is using a new strategy to encourage consumers to experience tequila this summer. For the first time, the brand has embarked on a cross-country tour with stops at 30 food festivals, events, and concerts between Memorial Day and Labor...
Dell and Sony Pictures are celebrating the impending release of Marvel cinematic universe movie Spider-Man: Homecoming with a gamified digital out of home billboard in Times Square.
Media conglomerate BT is celebrating the UK debut of TV programme Better Call Saul by creating an office for the show's main character in Saul, Gloucestershire.
Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes Patrón's cocktail-mixing bike at the spirit brand's experiential cross-country tour; Shakespearean tote bags at TNT's Will activation in New York's Central Park; YouTube's retro gas...
Vistors to Goodwood Festival of Speed can take part in a virtual reality driving experience, a digital windscreen defrost challenge and a forecourt airline jukebox activity which aims to highlight the brand's in-car technology. The activation culminates in a photo opportunity...
TGIP Mall Noida has collaborated with Hot Wheels this summer to bring to its little fans a unique opportunity to experience racing fun, inside the cool ambience of the property. Get your engines revving, because it’s time for the ultimate...
Competition to deliver the most compelling, unforgettable immersive events has never been more intense and many are looking to technology to bring the much desired ‘wow’ factor. A growing trend in the events industry is to look to VR to...
PUMA on May 4 introduced its NETFIT lacing technology and from the reveal of the new tech by the world’s fastest man, Usain Bolt, to an on-site Lacing Lab, the event’s array of engagements offered attendees a glimpse...
A shopping center changed the theme of its annual spring event, adding activities like a bracelet toss and lipstick-print readings. Brick-and-mortar stores these days are working to emphasize their experiential offerings as a way to compete with online shopping, and...
Samsung targets Millennials with Four Unique Experience Zones, "#throwback360", "VRcade", "DeXspace" and "Samsung Pay" across 11 partner retail locations in Singapore as Part of Its Galaxy S8 Nationwide Launch. The “Galaxy Plus” campaign was conceptualized and produced by...
Delhi Daredevils got Mother Dairy as right arm sponsor for the Tenth Edition of Indian Premier League and the classic dairy brand collaborated with Vibgyor Brand Services, a leading experiential marketing agency, to activate the crowd.
The soothsayer was part of a “Found in Miami” activation designed to entice New York residents and tourists to book a trip. As part of a live tie-in to its “Found in Miami” advertising and marketing campaign, the Greater Miami Convention...
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