The Grand Venice Mall To Launch India’s First Zip Line Ride And Trampoline Park Inside Its Premises
‘The Grand Venice Mall’ is going to launch India’s first of its kind Zip Line ride inside a mall and the largest Trampoline Park in...
Activations
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Mobike cycles into India by signing a deal with two cities
Chinese bicycle sharing company Mobike has continued its international expansion strategy by launching its services in India in two cities – Bhubaneswar and Pune
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Bud Light Taps Into Texas Pride With NFL Draft Activation
Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go...
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Omnicom unveils experiential group to fill ‘significant gap’ in the market
The experiential group comprises Auditoire, DOIT!, GMR Marketing, Luxury Makers and TRO.
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Orangina Deployed Genie-Infused Cans to Get People to Shake Them
To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive...
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Absolut goes live with the Global Selfie campaign at Changi
The absolut Global Selfie campaign plans to bring together a global community of travelers through the sharing of local insider travel tips.
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Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m)...
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Media Solutions Uses Tech to Create Cool Experiential Engagement for Adlabs Entertainment
The activity witnessed live interaction between audience at different locations at Imagica Theme Park, Water Park and Snow Park and at Inorbit Mall, Vashi
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How Nike created a buzz in the suburbs of Paris
Nike took to the suburbs of Paris for the unveiling of its latest trainer, using influential trendsetters and fans to get people talking about the...
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REEBOK UnREST A Fitness Revolution Executed By Ajay Vadhvani Solutions
Reebok Unrest a fitness festival which happened in Mumbai was planned and executed by AVS
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Desperados recreates festival experience in Shoreditch
Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and “a refreshing evening...
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Orion Mall Celebrate Its 6th Year Anniversary With Senses Creations
On the occasion of its 6th Anniversary Orion Mall roped in Senses Creation, in order to make it a memorable one. The Anniversary celebration took...
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Cartoon Network and Pogo adopt a fan-first strategy to engage children at malls
Cartoon Network and POGO, Turner India’s popular kids entertainment brands, recognize the power of engaging with their little fans at malls. Reflecting the brands’ fan-first...
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See Inside HBO’s Tennis-Theme Tribute to Serena Williams
To promote the new documentary series Being Serena, the network hosted an event with a tennis ball pit, a fashion display, and a choreographed dance
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Tata Tea Gold Mixture Preserves And Promotes Maharashtra’s Tea Taste Through ST Stands
Tata Tea Gold mixture in order to reach out masses came up with an ST Stand Promotion Idea
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Aperol’s biggest ever UK event will feature an orange canal
Aperol, the Campari-owned alcohol brand, is creating an Italian-themed experience with an orange canal for its biggest ever event in the UK
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Coachella 2018 Roundup: Experiential in the Desert
Festival season is upon us and kicking it off in style was Coachella, which continues to be a breeding ground for compelling brand activations and...
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Refinery29 annual exhibition expands to San Francisco and Chicago
Refinery29, the digital media company, is expanding its 29Rooms exhibition across the US
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Uber and Manchester United create fan experience in India
Uber and Manchester United Football Club created a fan experience in Bengaluru, India, featuring an appearance from footballer Wes Brown
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Campus Expands Offline Reach By Launching Flagship Experiential Showroom
Campus builds up its offline interaction platform through the launch of its flagship showroom in Kamla Nagar, New Delhi
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HarperCollins installs scented bus shelter to target commuters at ‘point of hunger’
HarperCollins, the publishing house, has installed a scented bus shelter to launch a vegan book
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Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels
The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium
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Coca-Cola turns bus shelters into arcade game kiosks
The kiosks challenges players to get as many “Fizz Points” as possible by tapping on all the Coke bottles while avoiding falling objects
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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor
M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance...
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Spotify Turned a Subway Station Into an Interactive Homage to David Bowie
David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational...