Earth Day Experiential: Nine Ideas to Inspire Event Planning
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates....
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates....
Although brands are acknowledging the need for omnipresence in times of the COVID-19, most retailers believe that in-store experiences will continue to dominate post the...
Described as “engagement at the right time, on the right device, with the right message” by one Forbes contributor, this cross-channel demand will, naturally, cross...
The company intends to cover more than 20,000 contractors across India with this activity. More than 5000 painters have already been transferred money in their...
National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram.
When the coronavirus pandemic began hitting the globe, the Oreo team asked itself how it can help consumers in a way that taps into the...
The first of its kind in the world, Marathon at Home will be a timed 42.192km race open to people of all ages and abilities,...
The media brand expected 700 attendees in Brooklyn. Its online event reached 180,300 Instagram accounts.
Staying fit indoors is challenging enough. Staying motivated can be far more difficult. As athletics and activities of all kinds–from major league ballparks to neighborhood...
FLC is an Integrated Marketing Agency based in the Middle East that focuses on Shopper Marketing & Brand Activations, Events & Exhibitions, Social media &...
The emergence and adoption of virtual and augmented reality among brands has long been mooted, but has the pandemic and the resulting lockdown finally given...
Agency team in London designed app in response to last week’s UN brief.
Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite...
‘The Grand Venice Mall’ is going to launch India’s first of its kind Zip Line ride inside a mall and the largest Trampoline Park in...
Chinese bicycle sharing company Mobike has continued its international expansion strategy by launching its services in India in two cities – Bhubaneswar and Pune
Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go...
The experiential group comprises Auditoire, DOIT!, GMR Marketing, Luxury Makers and TRO.
To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive...
The absolut Global Selfie campaign plans to bring together a global community of travelers through the sharing of local insider travel tips.
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m)...
The activity witnessed live interaction between audience at different locations at Imagica Theme Park, Water Park and Snow Park and at Inorbit Mall, Vashi
Nike took to the suburbs of Paris for the unveiling of its latest trainer, using influential trendsetters and fans to get people talking about the...
Reebok Unrest a fitness festival which happened in Mumbai was planned and executed by AVS
Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and “a refreshing evening...
On the occasion of its 6th Anniversary Orion Mall roped in Senses Creation, in order to make it a memorable one. The Anniversary celebration took...