Celebrating one of the biggest fitness movements, Reebok India collaborated with Ministry of Ayush to organize Yoga sessions across Delhi-NCR, Mumbai and Bangalore on the occasion of International Yoga Day (21st June).
George P. Johnson (GPJ) has designed and created an exclusive environment for IBM, during Cannes Lions International Festival of Creativity. GPJ was briefed to create a presence enabling IBM to introduce their creative and design division, IBM iX, to the...
Winter is officially here for Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today,...
It is difficult to even attempt to put together a three decade journey of an entrepreneur who is also a pioneer in a then sun-rise industry called 'event management' into an article of few words. And yet when the opportunity...
At the 14th Conference of Asian Society of Pediatric Anesthesiologists held at Grand Hyatt Mumbai on 3- 4 June 2017, Saffola decided to attract, intrigue and educate visitors with an impressively designed stall created by Vibgyor Brand Services
The Royal National Institute of Blind People (RNIB) is poised to run an experiential push during Glastonbury encouraging music lovers to make sure they book eye tests.
Time Out & City Cruises have launched a new pop-up cinema called 'Movies on the River', where they will be showing classics and new favourites on the top deck of a boat five nights a week.
The insurer’s stunt was part of a large-scale marketing campaign, light-heartedly entitled “Operation National Summons”. A nearly 300-strong team was deployed at 2,000 car parks across the island to work throughout the night and issue the summons. The campaign was...
Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes futuristic body-painted models at a MAC Cosmetics party in Los Angeles, a rainbow origami “Love Brige” installation for the victims of the Pulse nightclub shooting...
Mobile network provider Three has teamed up with audience speciality company, Kinetic, to deliver a virtual reality (VR) experience as part of the brand's latest campaign.
Summer is the perfect time to slow down, enjoy a cool, refreshing drink and to think about the simple life, which is what NESTEA on May 17 offered New Yorkers in Herald Square with its 200-square-foot tiny house and samples...
The millennial-minded media company has mastered immersive, Instagram-worthy activations. Launched in 2004, Refinery29 has grown from a fashion-focused website to a lifestyle brand that speaks to a key demographic—millennial women—with fresh content and even fresher events.With an in-house creative team...
To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The...
Virgin Holidays has announced its latest airport lounge, 'The Departure Beach', a branded beach facility in Barbados designed to maximise the last day abroad for holidaymakers.
Sony India Congratulates Team Vibgyor for curating successful Blogger’s meet for the launch of Sony MDR #Extrabass series of portable audio devices Date – 17th April 2017 Venue – The Leela Palace, New Delhi Sony India Pv Ltd is a...
New Delhi: With Summer vacation mode in full swing, Religare conducted an event discussing the nuances of travel planning at the Lodhi Hotel, New Delhi on the 6th of June. As Indians warm up to the concept of exploring and...
One way to get people revved up about a car is to get them behind the wheel. That’s one of the core tenets of BMW’s Ultimate Driving Experience, which, after a hiatus last year, hit the road April 13-23 at...
Ribena has announced the launch of its 'Doodle Your World - Make It More #Ribenary' integrated campaign, which will feature the brand's largest UK sampling activity to date and in-store activations.
Bestseller along with Toast events came up with a campaign that was extremely successful and saw a remarkable increase in sales and customers compared to previous years. Coining the concept of ‘Super Saturday 100% off', the idea behind it was...
Netflix has commissioned local artist Yip Yew Chong to paint a wall mural inspired by the series, located along Ann Siang Hill. This was in a bid to promote its latest season of “Orange is the New Black” (OITNB). Netflix...
Lead Agency Octagon commissioned creative production company The Halo Group to design and build a bespoke temporary structure for end client Sony Mobile at the UEFA Champions Festival in Cardiff Bay. The festival was expected to attract over 200,000 people...
Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control...
Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes bikes with projectors in San Francisco, an Orphan Black mural at the final season premiere party in New York, Salvador Dali-inspired tablescapes at the Canada...
Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters.
Ping-Pong Fight Club and Tsingtao beer are encouraging B2B businesses across the UK to practice some ping-pong diplomacy in a unique team-building event set to begin in the major cities of London, Manchester, Liverpool, Leeds and Glasgow.
The International Cricket Council (ICC) and HSE Cake have worked with a Marvel and DC cartoonist to create a series of cricket-themed murals to promote the ICC Champions Trophy in cities around the UK.
This year’s Nauchandi Mela created ripples among visitors as it saw a one of a kind BTL activity by Dabur Pudin Hara. A 22-foot life-size bottle welcomed lacs of visitors in its air-conditioned experiential area providing instant relief from the...
All In Events came up with the concept of 'Dangal Mela' as a pre-hype campaign allowing people to live and experience the flavor of Dangal once again. The activation started with Dangal Auto Rickshaw activity on May 18 at targeted...
Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be swiped for entry to the city’s Tube network as well as offering a refreshing...
Here's a look at 10 steal-worthy ideas we spotted this week. This week's roundup includes a twist on the standard doughnut wall at a corporate event in Atlanta, hanging lobster traps in Brooklyn, a produce-inspired photo backdrop at the first-ever...
Recently, McDonald’s Brazil and ad agency DPZ&T built a mobile drive-thru truck that will drive to you instead—hyperbolically communicating the brand’s consistent accessibility. The truck traveled through the streets of Sao Paulo offering drivers the opportunity to order...
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz...
The game of one up and catch up continues between Instagram and Snapchat. We discuss why both are important to eventprofs and how events can capitalize.
Kokuyo Camlin Ltd; the stationery brand has tied up with Hanuman Da’ Damdaar – Indian animation film, which is set for release soon. As a part of this association with the movie, Kokuyo Camlin initiated a series of activities around...
Automotive brand Jaguar Land Rover has worked with creative events agency Produce UK to bring a light installation to Hay Festival of Literature and the Arts.
Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of managing and executing the Vodafone Indian Premier League 2017. The sensational campaign of Vodafone was held from April 5 to May 21,...
BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds of people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen.
The #WalkersWave campaign encouraged people to share a selfie on social media to win Champion’s League tickets, but saw consumers upload pictures of notorious serial killers instead.
600 people will be gathered to set the Guinness World Record for the maximum number of people in a backward running race at Hiranandani, Powai on 28th of May.
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