Chang to host Thai-themed activation
Chang, the Thai beer brand, is creating a sensory experience around the country’s cultures
Activations
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See How a Group of Millennials Built an Egg-Theme Pop-Up Exhibit From Scratch
The latest Instagrammable exhibit to open in New York is all about eggs—and it was created by a group of recent art school graduates
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How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit,...
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McVitie’s creates crane installation at shopping centres
McVitie’s, the snack brand owned by Pladis, is challenging shoppers to operate a crane to pick up a giant version of its Nibbles range
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Coachella 2018 Preview: What to Expect From the Biggest Parties and Activations
The music festival’s buzzy first weekend will see a slew of high-profile parties and activations from American Express, Rachel Zoe, HP, Republic Records, and more
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FX Woos TV Fans With a ‘Legion Chamber’ Sci-Fi Installation
The main attraction was the Legion Chamber, a massive structure featuring intricate latticework and mood lighting designed to create an air of mystery
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Frooti to spend 100 Cr across multiple media including IPL and regional activations
Parle Agro, the largest Indian beverage manufacturer today announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy...
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See a Lighting Installation That Paid Tribute to Gun Control Activists
An undulating bright glow visible on Roosevelt Island from all of New York’s boroughs this weekend was the result of a light installation for the...
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How This Interactive Maze Immersed Guests in the World of ‘Ready Player One’
The ’80s-theme experience challenges guests to find three “keys” inspired by the new Warner Bros. movie. To promote the release of the new sci-fi film...
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Nike China quite literally makes ‘world go round’
Last Saturday, Shanghai witnessed a person running on top of a 50 meter tall giant spinning globe. His run made the ‘world go round’ to...