Earth Day Experiential: Nine Ideas to Inspire Event Planning
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates....
Activations
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In store luxury experiences will continue to dominate in the post COVID world say experts
Although brands are acknowledging the need for omnipresence in times of the COVID-19, most retailers believe that in-store experiences will continue to dominate post the...
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Extreme Personalization: 10 Experiential Ideas
Described as “engagement at the right time, on the right device, with the right message” by one Forbes contributor, this cross-channel demand will, naturally, cross...
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Berger Paints Supports Painter Community Amidst Covid-19 Crisis
The company intends to cover more than 20,000 contractors across India with this activity. More than 5000 painters have already been transferred money in their...
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National Geographic Debuts Instagram AR Experience for April Earth Day Issue
National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram.
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Oreo’s local-first, globally connected COVID-19 strategy around playfulness
When the coronavirus pandemic began hitting the globe, the Oreo team asked itself how it can help consumers in a way that taps into the...
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Dubai Challenges Residents in a World- First ‘Marathon At Home’ Amidst COVID-19
The first of its kind in the world, Marathon at Home will be a timed 42.192km race open to people of all ages and abilities,...
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How Cherry Bombe pivoted from an in-person conference to an Instagram Live event
The media brand expected 700 attendees in Brooklyn. Its online event reached 180,300 Instagram accounts.
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Nike Salutes Everyone Staying Active in Quarantine
Staying fit indoors is challenging enough. Staying motivated can be far more difficult. As athletics and activities of all kinds–from major league ballparks to neighborhood...
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FLC – Leading Activations & Events Company Announces its Expansion in India
FLC is an Integrated Marketing Agency based in the Middle East that focuses on Shopper Marketing & Brand Activations, Events & Exhibitions, Social media &...
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The opportunity is there but will brands finally embrace VR in lockdown?
The emergence and adoption of virtual and augmented reality among brands has long been mooted, but has the pandemic and the resulting lockdown finally given...
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We Are Social deploys Snap AR lens to help people with social distancing
Agency team in London designed app in response to last week’s UN brief.
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JD.com, Budweiser & Remy Cointreau on taking clubbing to living rooms during coronavirus
Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite...
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The Grand Venice Mall To Launch India’s First Zip Line Ride And Trampoline Park Inside Its Premises
‘The Grand Venice Mall’ is going to launch India’s first of its kind Zip Line ride inside a mall and the largest Trampoline Park in...
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Mobike cycles into India by signing a deal with two cities
Chinese bicycle sharing company Mobike has continued its international expansion strategy by launching its services in India in two cities – Bhubaneswar and Pune
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Bud Light Taps Into Texas Pride With NFL Draft Activation
Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go...
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Omnicom unveils experiential group to fill ‘significant gap’ in the market
The experiential group comprises Auditoire, DOIT!, GMR Marketing, Luxury Makers and TRO.
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Orangina Deployed Genie-Infused Cans to Get People to Shake Them
To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive...
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Absolut goes live with the Global Selfie campaign at Changi
The absolut Global Selfie campaign plans to bring together a global community of travelers through the sharing of local insider travel tips.
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Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m)...
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Media Solutions Uses Tech to Create Cool Experiential Engagement for Adlabs Entertainment
The activity witnessed live interaction between audience at different locations at Imagica Theme Park, Water Park and Snow Park and at Inorbit Mall, Vashi
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How Nike created a buzz in the suburbs of Paris
Nike took to the suburbs of Paris for the unveiling of its latest trainer, using influential trendsetters and fans to get people talking about the...
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REEBOK UnREST A Fitness Revolution Executed By Ajay Vadhvani Solutions
Reebok Unrest a fitness festival which happened in Mumbai was planned and executed by AVS
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Desperados recreates festival experience in Shoreditch
Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and “a refreshing evening...
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Orion Mall Celebrate Its 6th Year Anniversary With Senses Creations
On the occasion of its 6th Anniversary Orion Mall roped in Senses Creation, in order to make it a memorable one. The Anniversary celebration took...