Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck


Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails luring someone into a relationship by means of a fake online persona.. . . read more at Event Marketer

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