BMW Engages Drivers in the Ultimate Driving Experience


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One way to get people revved up about a car is to get them behind the wheel. That’s one of the core tenets of BMW’s Ultimate Driving Experience, which, after a hiatus last year, hit the road April 13-23 at MetLife Stadium in East Rutherford, NJ, and will travel to six cities with the full BMW lineup, including the new 5 Series and its plug-in hybrid electric performance models.. . . read more at eventmarketer

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